What do donors want?

The irony of it all. . .

There is a big posse out there that has been trying to convince us for years that individual donors are overwhelmingly interested in research-based measurements and proven outcomes.

But the research base for that assertion is really quite frail.

So today we have republished one of NPQ’s most-read articles of all time, “What Do Donors Want?” by Cynthia Gibson and Bill Dietel. This article sets forth the research on this topic, which is as nuanced as the collection of human beings that comprise the donor pool in this country.

Please, again, tweet this to your networksStart a conversation about it locally. Let’s try not to ignore the facts. No one is saying we should not hold ourselves responsible for the outcomes we promise, but we can do that and still understand the many shades of human motivations for giving.

  • Paul Ponniah

    ‘here is a big posse out there that has been trying to convince us for years that individual donors are overwhelmingly interested in research-based measurements and proven outcomes.

    But the research base for that assertion is really quite frail.’
    The mention of research is not what an ordinary NGO could do or should do. This a fantasy of fantasy because what is in the mond of the Donors is is not clear and the guess work doen not suit for research. The basic for innovation or research is funds, infrastructure nad the object behind.
    I have a few research proposal which I need funds to complete or to partner to get things done. Who will be ??????