The Robin Hood Foundation launches a new advertising campaign catering to NYC communities on Monday—“to Fight Poverty Like a New Yorker”. What up, 212!
The writings of observers like Dan Pallotta suggest that nonprofits shy away from investing in advertising because of pressures to limit their overhead. Ohio State University accounting professor Brian Mittendorf looks at the numbers and finds that nonprofits don’t seem to underinvest in advertising, overhead concerns or not.
The popular Internet browser Firefox, brought to you by the nonprofit Mozilla Foundation, is about to nix a large category of online ads for its users by blocking third-party cookies.
Born from the campaign infrastructure of President Barack Obama’s reelection, Organizing for Action supports background checks but stays mum on assault weapons ban.
From ads on windows to toilet paper, public libraries are considering allowing advertising into previously ad-free spaces to help fill gaps created by funding shortages.
Florida Atlantic University is planning to rename its football stadium the GEO Group Stadium. The GEO group runs private prisons. Is this a good brand move?
Big Bird, the most famous resident of “Sesame Street,” shunned the limelight during the presidential election, but now appears in a PSA with First Lady Michelle Obama.
Nonprofits are often advised to re-engineer their brand with each new technology, but while a flexible approach to technology is desirable, good branding requires consistency, not fluctuation.
Social media may get all the hype, but good old-fashioned e-mail still does the lion’s share of the work in getting your nonprofit mission in front of your supporters, and help is out there.
Those watching Super Bowl XLVII on television last night didn’t see it, but just before kickoff, the jumbotron at the Superdome was alit with a gripping nonprofit PSA.
Social scoring could help organizations evaluate their online audience, but critics raise concerns about a system in which certain online supporters are predetermined to be more important than others.
The Heritage Foundation has been in the business of both formulating and promoting conservative ideas but its new leader, Jim DeMint, appears to be emphasizing the latter.
It doesn’t matter how compelling your nonprofit story is if your messages are all getting caught in a spam folder. Here’s how to help ensure that your e-mails are actually seeing the light of day.
Recent studies in Philadelphia and North Carolina attest to the value of nonprofits in propelling economic progress and providing an important alternative to free market systems.
To defend the safety of 5-Hour Energy, the energy drink-maker cited the director of the nonprofit Center for Science in the Public Interest, but that move has backfired.
What works in e-mail solicitation? Here’s a lesson from the Obama campaign, but note that once everyone starts doing the same thing, people catch on real fast.
A Bradley Foundation grant that was used for the anonymous purchase of some “Voter Fraud is a Felony” billboard ads may cost more in raised eyebrows than its $10,000 sum.
Let’s not assume everyone wants that expensive annual report mailer. Scale your response, keep costs down, and provide people with options that will put them on the road to becoming your advocates.
Is your nonprofit answering the questions people have about your field? Our own jargon can get in the way of informing people, but a cue from the world of response media may help.
The Einhorn Family Foundation has acknowledged that it was the formerly-anonymous buyer of controversial voter fraud billboard ads in Milwaukee and two Ohio cities.
A fake “campaign worker” in a sting operation for James O’Keefe’s Project Veritas videotapes the 23-year-old son of Rep. Jim Moran discussing how one might go about voter impersonation.
Too many campaign ads? Much of the blame goes to the Supreme Court’s Citizens United decision, a ruling that may have a major impact on the nonprofit sector at large.
According to a new study, nonprofit universities are scaling up their online-only program enrollment, heating up competition in the education market for working adult students.
Clear Channel is taking down the more than 140 “Voter Fraud Is a Felony” billboards that appeared in many swing states. The ads had been purchased by an anonymous buyer.
Jimmy Iovine and Dr. Dre are hoping to strike gold through establishing an innovation-centered academy at a California university. 
Thought Café is combining the popularity of infographics with video technology to help nonprofit organizations raise awareness.
A clever advertisement sends two different messages to the viewer based on their height, aiming to reach youth impacted by child abuse.
The Robin Hood Foundation launches a new advertising campaign catering to NYC communities on Monday—“to Fight Poverty Like a New Yorker”. What up, 212! 
GoBank says that you can choose the price of your checking account. Is it innovation or a cynical marketing strategy?
The writings of observers like Dan Pallotta suggest that nonprofits shy away from investing in advertising because of pressures to limit their overhead. Ohio State University accounting professor Brian Mittendorf looks at the numbers and finds that nonprofits don’t seem to underinvest in advertising, overhead concerns or not. 
Nonprofit data geeks across the interwebs rejoiced last week with the release of the 2013 eNonprofits Benchmarks study.
The popular Internet browser Firefox, brought to you by the nonprofit Mozilla Foundation, is about to nix a large category of online ads for its users by blocking third-party cookies. 
Born from the campaign infrastructure of President Barack Obama’s reelection, Organizing for Action supports background checks but stays mum on assault weapons ban. 
From ads on windows to toilet paper, public libraries are considering allowing advertising into previously ad-free spaces to help fill gaps created by funding shortages.
Florida Atlantic University is planning to rename its football stadium the GEO Group Stadium. The GEO group runs private prisons. Is this a good brand move?
Big Bird, the most famous resident of “Sesame Street,” shunned the limelight during the presidential election, but now appears in a PSA with First Lady Michelle Obama.
Nonprofits are often advised to re-engineer their brand with each new technology, but while a flexible approach to technology is desirable, good branding requires consistency, not fluctuation.
Social media may get all the hype, but good old-fashioned e-mail still does the lion’s share of the work in getting your nonprofit mission in front of your supporters, and help is out there.
Those watching Super Bowl XLVII on television last night didn’t see it, but just before kickoff, the jumbotron at the Superdome was alit with a gripping nonprofit PSA. 
Social scoring could help organizations evaluate their online audience, but critics raise concerns about a system in which certain online supporters are predetermined to be more important than others. 
There are many mobile apps that can benefit your nonprofit organization without a large outlay of cash or a great deal of organization-wide planning. 
The Heritage Foundation has been in the business of both formulating and promoting conservative ideas but its new leader, Jim DeMint, appears to be emphasizing the latter. 
It doesn’t matter how compelling your nonprofit story is if your messages are all getting caught in a spam folder. Here’s how to help ensure that your e-mails are actually seeing the light of day. 
Recent studies in Philadelphia and North Carolina attest to the value of nonprofits in propelling economic progress and providing an important alternative to free market systems. 
To defend the safety of 5-Hour Energy, the energy drink-maker cited the director of the nonprofit Center for Science in the Public Interest, but that move has backfired. 
What works in e-mail solicitation? Here’s a lesson from the Obama campaign, but note that once everyone starts doing the same thing, people catch on real fast. 
A Bradley Foundation grant that was used for the anonymous purchase of some “Voter Fraud is a Felony” billboard ads may cost more in raised eyebrows than its $10,000 sum. 
Let’s not assume everyone wants that expensive annual report mailer. Scale your response, keep costs down, and provide people with options that will put them on the road to becoming your advocates. 
Is your nonprofit answering the questions people have about your field? Our own jargon can get in the way of informing people, but a cue from the world of response media may help. 
The Einhorn Family Foundation has acknowledged that it was the formerly-anonymous buyer of controversial voter fraud billboard ads in Milwaukee and two Ohio cities. 
Too many campaign ads? Much of the blame goes to the Supreme Court’s Citizens United decision, a ruling that may have a major impact on the nonprofit sector at large. 
According to a new study, nonprofit universities are scaling up their online-only program enrollment, heating up competition in the education market for working adult students. 
