May 21, 2013

Branding

“Historic YMCA” Conflicts with Modern YMCA Over St. Petersburg Building

YBuy the building and keep the name? The YMCA begs to disagree.

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Oxfam Report Ranks Companies on Corporate Social Responsibility

CSRAn Oxfam International report, “Behind the Brands,” takes a look at corporate social responsibility. Does the rhetoric match up with the reality?

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Why Does NYU President Face “No Confidence” Vote?

NYUNew York University President John Sexton looks to turn NYU into a global brand, but faculty members say he is placing financial concerns ahead of educational concerns.

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YouTube “Do Gooder” Video Awards Seek Nonprofit Videos

LensCalling all nonprofits with videos! The 2013 “Do Gooder” Video Awards are now accepting submissions. For inspiration, here’s a look at some of 2012’s winning videos.

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The Papacy’s Lessons for Succession Planning?

BenedictAs the Catholic Church prepares to consider who will be the next pope, some believe the Church needs a “rebranding” effort, but does that term really capture the charge?

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From .charity to .foundation, New Domain Name Extensions Coming

httpThe AARP filed for the .aarp domain name extension, but many nonprofits likely couldn’t justify spending $185,000 on a bid for a new top-level domain name extension.

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Nonprofit Branding 2013: What Has Changed?

BrandAfter participating in an online roundtable discussion on nonprofit capacity building, the author was inspired to extend the ideas to nonprofit branding.

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What Makes for an Effective Online Donation Page?

DonateWhat are the key elements of an effective online donation page? Cause Populi’s infographic lists some important factors to consider, and NPQ shares some eye-catching examples.

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Naming Rights Run Amuck: Stadium Named for Private Prisons Group

FAUFlorida Atlantic University is planning to rename its football stadium the GEO Group Stadium. The GEO group runs private prisons. Is this a good brand move?

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Brand New World: Nonprofit Branding in a Changing Tech Landscape

brandingfeatureNonprofits are often advised to re-engineer their brand with each new technology, but while a flexible approach to technology is desirable, good branding requires consistency, not fluctuation.

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The Role of Hope in the Nonprofit Website

HopeThough easily overlooked, hope is a crucial ingredient for nonprofit websites. Hope establishes that the problem you’re addressing is solvable, and that you have the solution.

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Three Key Takeaways from Nielsen’s 2012 Social Media Report

SMThe Nielsen Company has released a report depicting the continual growth of social media and related emerging trends throughout the course of 2012.

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Nonprofit Google Plus Communities Forming

GplusGoogle Plus communities has the potential to serve as a way for nonprofit to connect their brand, grow their social media presence and track trending topics that their audience is interested in.

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Should Tea Party Embrace or Distance Itself from National Groups?

TEAWhere does the Tea Party go from here to revive its identity, brand, and image?

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Back in Action: Kony 2012 Group to March in D.C. on Saturday

KonyThe social media event of the year—the Kony 2012 video—is getting a follow-up in the form of a planned Invisible Children march in Washington, D.C. on Saturday, November 17th.

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What to do with Employees’ High-Profile Social Media Persona?

Social MediaSocial media continues to change how we work and when we work. Another question it surfaces is how employers should manage an employee who is something of an online “celebrity.”

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For Online Engagement, Bells and Whistles Can’t Replace Listening

VetWhat are the secrets to creating a successful virtual association? A decidedly non-flashy website serving veterinarians seems to have hit upon a formula that works.

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Another George Lucas Production? Branding San Anselmo

LucasCorporate investment in public spaces is hardly a new phenomenon, but how far will it go?

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Still Not Using Twitter? A Guide to Why and How You Should for Hashtag Laggards

Orange Bird SingingThe best time to join Twitter was sometime during the past six years. The second best time is today.

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Your Promise is Your Brand: How to Work It

MoonAn effective organizational promise is identified through an honest assessment of ability, opportunity, and desire. Tapping the collective aspirations of board, staff, and community partners can inspire a bond, motivating the whole to expand their thinking beyond the routine of their individual roles and recognize the exciting places their shared effort can take them.

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