An Oxfam International report, “Behind the Brands,” takes a look at corporate social responsibility. Does the rhetoric match up with the reality?
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rick cohen |
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Monday, 18 March 2013 14:28
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New York University President John Sexton looks to turn NYU into a global brand, but faculty members say he is placing financial concerns ahead of educational concerns.
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Louis Altman |
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Wednesday, 13 March 2013 13:44
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Calling all nonprofits with videos! The 2013 “Do Gooder” Video Awards are now accepting submissions. For inspiration, here’s a look at some of 2012’s winning videos.
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Mike Keefe-Feldman |
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Wednesday, 06 March 2013 14:37
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As the Catholic Church prepares to consider who will be the next pope, some believe the Church needs a “rebranding” effort, but does that term really capture the charge?
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Ruth McCambridge |
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Friday, 01 March 2013 15:06
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The AARP filed for the .aarp domain name extension, but many nonprofits likely couldn’t justify spending $185,000 on a bid for a new top-level domain name extension.
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Mike Keefe-Feldman |
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Wednesday, 27 February 2013 14:45
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After participating in an online roundtable discussion on nonprofit capacity building, the author was inspired to extend the ideas to nonprofit branding.
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Carlo Cuesta |
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Monday, 25 February 2013 15:01
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What are the key elements of an effective online donation page? Cause Populi’s infographic lists some important factors to consider, and NPQ shares some eye-catching examples.
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Monday, 25 February 2013 14:32
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Florida Atlantic University is planning to rename its football stadium the GEO Group Stadium. The GEO group runs private prisons. Is this a good brand move?
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Ruth McCambridge |
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Friday, 22 February 2013 14:42
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Nonprofits are often advised to re-engineer their brand with each new technology, but while a flexible approach to technology is desirable, good branding requires consistency, not fluctuation.
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John Hoffman |
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Wednesday, 13 February 2013 13:41
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Though easily overlooked, hope is a crucial ingredient for nonprofit websites. Hope establishes that the problem you’re addressing is solvable, and that you have the solution.
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Friday, 08 February 2013 14:28
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The Nielsen Company has released a report depicting the continual growth of social media and related emerging trends throughout the course of 2012.
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Tuesday, 05 February 2013 15:23
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Google Plus communities has the potential to serve as a way for nonprofit to connect their brand, grow their social media presence and track trending topics that their audience is interested in.
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Wednesday, 16 January 2013 14:56
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Where does the Tea Party go from here to revive its identity, brand, and image?
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rick cohen |
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Monday, 14 January 2013 14:32
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The social media event of the year—the Kony 2012 video—is getting a follow-up in the form of a planned Invisible Children march in Washington, D.C. on Saturday, November 17th.
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rick cohen |
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Friday, 16 November 2012 15:27
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Social media continues to change how we work and when we work. Another question it surfaces is how employers should manage an employee who is something of an online “celebrity.”
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Jeanne Allen |
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Thursday, 15 November 2012 15:06
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What are the secrets to creating a successful virtual association? A decidedly non-flashy website serving veterinarians seems to have hit upon a formula that works.
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Mary Jo Draper |
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Monday, 05 November 2012 15:36
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Corporate investment in public spaces is hardly a new phenomenon, but how far will it go?
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Ruth McCambridge |
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Thursday, 28 June 2012 13:22
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The best time to join Twitter was sometime during the past six years. The second best time is today.
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Joe Waters |
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Wednesday, 13 June 2012 00:05
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An effective organizational promise is identified through an honest assessment of ability, opportunity, and desire. Tapping the collective aspirations of board, staff, and community partners can inspire a bond, motivating the whole to expand their thinking beyond the routine of their individual roles and recognize the exciting places their shared effort can take them.
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Carlo M. Cuesta and Padraic Lillis |
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Wednesday, 21 September 2005 00:00
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