Who “Owns” Your Nonprofit?

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Editor’s Note: NPQ is proud to say that this article written over a decade ago is a classic – because it is a question every board of directors should be able to ask and answer

What power have you got? Where did you get it from? In whose interests do you exercise it? To whom are you accountable? How do we get rid of you?
— Hon. Tony Benn, Labor MP

Few would argue against the notion that boards of directors are supposed to represent the interests of “owners.” Yet, despite the intuitive importance of specifying ownership, over 70 percent of nonprofit board members interviewed regarding their perspective on ownership and accountability believed that they were accountable only to their board–or to no one at all.

This finding was particularly alarming because it raised fundamental questions about how decisions were made. I would argue that in order to discharge its basic legal and moral responsibilities, the nonprofit board of directors must focus on its mission and develop a clear understanding of how the concepts of ownership and accountability influence its decision-making.

And, in light of recent media attention on administrative misconduct by nonprofits, nonprofit boards will likely become increasingly sensitive to issues of ownership and accountability.

This study of 12 nonprofit boards in New York and Connecticut was conducted over nine months (August 1999 to May 2000) and involved direct observation of some 40 board meetings and interviews of 58 board members. Participating boards governed a symphony orchestra, United Way, Girl Scout Council, and a range of human services providers. The sample included 10 local organizations, one statewide and one international.

Ownership and Decision-making

We all know that although a corporate board of directors may have multiple constituencies to whom it is answerable, its primary accountability is to the firm’s ownership, which has been explicitly defined as the corporation’s shareholders. What this means is that it is the board’s responsibility to make sure that owner interests are safeguarded whenever decisions are made.

Contrast this fairly straightforward definition of ownership to what I call the “dual ownership” in the nonprofit sector. Nonprofit boards have both a legal responsibility to discharge a public benefit purpose and an ethical obligation to meet the expectations of those on whose behalf the organization exists. This means that nonprofit boards are accountable to both a legal ownership and an ethical, or moral ownership. By law nonprofit ownership is vested the community, which has granted it certain exemptions and entrusted it with scarce resources to serve a particular social need.

In his Policy Governance Model, John Carver defines a nonprofit organization’s ethical ownership more specifically with a concept he calls “moral ownership.” Carver describes the moral ownership as “a special class of stakeholders on whose behalf the board is accountable to others.”  Similarly John Smith, in his book, Entrusted: The Moral Responsibilities of Trusteeship, draws attention to the fact that although boards may feel as though multiple stakeholders are pulling in competing directions, it is the role of the board to sort out these conflicts in a way that is faithful to its calling and to those the organization exists to serve.

When the board recognizes its public trust obligations and makes decisions that are mission-focused and responsive to constituent expectations, it makes clear the decision criteria by which it will sort and prioritize multiple, often competing operational expectations. As such, the resulting decisions are justifiable to a broad array of stakeholders. In short, by defining moral ownership, the board unequivocally specifies “who” is important and how the organization will meet its public benefit purpose, thus fulfilling its fiduciary obligation to the legal ownership.

Even though nonprofit boards may feel accountable to multiple stakeholder groups who place competing demands on organizational operations, moral ownership must be fundamentally linked to the basic purpose for which the organization exists. Without a doubt, all stakeholders have some ownership in the organization. However, as John Carver makes clear, a distinction must be made between those with whom the organization enters into exchange agreements and those on whose behalf the organization exists. Let me explain.

Nonprofit organizations and their governing boards often look to the external environment for resources needed to survive. What is important to remember, however, is that there is a voluntary element to resource exchange. Nonprofit organizations are not required to accept donations, grants, or contracts to provide specific services. In most instances, the organization is free to choose whether it will enter into an agreement with a particular resource provider or seek an alternative source of revenue.

Although it is true that these resource providers may have a stake in the organization–and the board may feel some obligation to these stakeholder groups–vendors, donors, and funders are not owners. Owners are those stakeholders with interests and concerns the board is legally and morally obligated to acknowledge. As Carver explains, “The test for ownership is not with whom the board makes a deal, but whom the board has no moral right not to recognize.”

Specifying Ownership and Governing with Accountability

“Accountability, wow, that’s a really gray area,” explained the board president of a small nonprofit human service organization. “I guess it’s clearer in some places then in others—you know, like in churches, country clubs, or schools because you are accountable to the membership. But we don’t have a membership; I guess I would have to say that we are accountable to ourselves.” The president for another, even smaller social service organization board told me that because her organization had no membership, the board was accountable to “no one.”

Even though over two-thirds of the board members I talked to could not articulate a common constituency to whom they were accountable, there were three boards that took a leadership role in specifying the ways in which responsiveness to “client” expectations helped them to be accountable to both the legal and moral ownership (although they did not use these exact terms). These boards were able to establish criteria for and to justify important decisions.

Let me give you an example of what happened when one board that was challenged to decide between a course of action that was reflective of “client” expectations and a decision that made “good financial” sense. Because this board recognized its moral obligation to the constituency served they were able to justify a decision that was not financially sound in the short-term but that was consistent with client-based, long-range programmatic goals and objectives.

I heard the following comment at a meeting of the board of directors for a human service organization, “This is the fourth year in a row that this program has been loosing money. It has taken a loss of $500,000 and I think it is time to throw in the sponge.”  The board member who made this statement put forth a motion to dissolve the program. A startled hush fell over the room. The first impassioned response came from the vice president of the board, “Sometimes nonprofit organizations run programs that are of great benefit to the clients even if they cost the organization money…”

Another board member added, “There is a need for this program. I remember there being a waiting list. I feel strongly that we need to meet the needs in the community. We are a nonprofit, we are not in this to make money…” And so it went for 45 minutes, one antagonist trying “to stop the bleeding” against the rest of the board arguing that the program should continue because “We are a not-for-profit, we serve a disadvantaged population, and as long as we are financially sound we are okay.”

At the end of the discussion, the board voted to continue the program. Even though the decision may not have appeared to make financial sense, it was justifiable because it was responsive to the interests of the community (owner) and consistent with the organization’s mission.

Recommendations and Concluding Comments

Given the fact that nonprofit boards are answerable to multiple stakeholders with differing, sometimes conflicting, expectations and demands, there is often ambiguity around the issues of ownership and accountability. However, determining moral ownership and governing your organization with integrity and accountability can be done. I believe it requires the board to engage in three key activities.

1. Make explicit the moral ownership group to whom the board is accountable.

Few board members have difficulty understanding their fiduciary responsibility to the community. However, the board must recognize that in addition to its public trust obligation it must go through the process of distinguishing the interests of its moral ownership from those of other claimants. Moreover, it is essential that everyone on the board and in the organization be in agreement with regard to the organization’s moral ownership. In this way, board decision-making is justifiable, mission-focused, and responsive to a common constituency. Although nonprofit organizations may receive significant funding from donors or other sources, it is important to remember that these stakeholders are not owners. The board must avoid the temptation to allow resource providers to influence mission and purpose. To that end, the moral ownership must be reflective of the basic purposes for which the organization exists. Remember, only when the board goes through the process of determining moral ownership can it truly be accountable to the legal ownership.

2. Establish a clear mission that articulates a commitment to the moral ownership–the group for whom the organization exists.

A clear mission that board members are committed to, helps keep decision-making focused. Mission-clarity also keeps the leadership loyal to a shared purpose and common constituency–helping them to resist resource-based pressure to compromise the interests of the moral ownership. Consequently, the temptation to make short-term, financially attractive decisions that might ultimately distract the organization from their long-range primary goals and objectives is avoided. Moreover, when the mission has a clearly articulated value dimension, board decisions are justifiable and board action is accountable to a broader constituency (the legal ownership).

3. Establish a connection with the ownership.

Only three of the twelve boards I studied had members who were able to articulate a common constituency to whom they were accountable. Notably, each of these boards maintained elaborate information systems linking the organization’s leadership to those it served. All three participated in comprehensive client surveys designed to elicit feedback on needs and expectations from program participants. These boards also invited organizational representatives and other guests (direct-care providers, service recipients, and volunteers) to board meetings to discuss program offerings and current levels of service with members of the board. One board even held a meeting at a service delivery site so that board members could visit the facility and speak directly with beneficiaries.

What distinguishes these activities from “token” attempts to pacify the moral ownership is that these boards not only solicited input from their constituents, they made these comments and concerns a central part of their planning and budgeting processes.

Specifying moral ownership is an essential aspect of nonprofit board governance. Tragically, more than two-thirds of the board members I interviewed were unable to identify their moral ownership. Conversely, when moral ownership was explicit, boards were able to sort between competing expectations and maintain accountability while resolving issues. These board members seemed to understand that when the board acted in ways that were responsive to the expectations of its moral ownership, it produced decisions that were faithful to its legal obligations as well.

Judith L. Millesen is an assistant professor of political science in the College of Arts and Sciences at Ohio University. She is also a principal in Carman & Miller, a consulting group providing services to public and nonprofit organizations. Further details on Miller’s research findings, published under the title “The Board as a Monitor of Organizational Activity,” can be found in Nonprofit Leadership & Management (vol. 12, no. 4, Summer 2002).

  • Bruce Putterman

    My experience is that nonprofits know who their customers are, and are particularly focused on the “moral” ownership. The issue becomes how to balance mission vs. financial realities… being mission-centric and market-smart, as one client of mine likes to say. To me, the challenge isn’t usually about making “short-term, financially attractive decisions that might ultimately distract the organization from their long-range primary goals and objectives,” it’s about defining what the long-term goals are, and whether making the tough “short-term, financially attractive decision” is an important, or even essential path toward achieving the long term goal.

  • Wildlife Margrit

    Thanks for raising this important issue. As the founder and executive director of a small nonprofit (Nikela.org) my first thoughts are always on accountability to our donors and how we use their gifts to fulfill our mission which we’ve kept quite simple.. to help wildlife experts saving Africa’s wildlife. (Tongue in cheek: sometimes its much easier to be small and volunteer run 😉 )

  • Keenan Wellar

    I’ve experienced this from various perspectives, including as a paid staff leader, as a volunteer board member, and as a member. I’ve seen “representative” style boards where the board has in fact assumed the role of owner. I’ve seen the other extreme where boards have forgotten their fiduciary responsibilities and abdicated them completely to paid staff – and were perhaps not even aware that this was a problem!

    This article is extremely well written and I wish there was a way to make in required reading. These core questions such as “Who are the owners?” need to be at the HEART of the servant-leadership responsibilities of boards, and this needs to be frequently examined as the organization develops. Too many boards are busy looking into the price of pencils instead of spending time on their own development, which is often not even on the critical “to do” list.

  • Mark Harvey

    This topic is such a poignant one, as the founder of a tech social non-profit start-up; I find it difficult to answer that question.
    When my friends in the tech start-up relm are going for broke and looking for investors, I on the other hand have nothing to attract investors and what about my sweat equity?

    Please can anyone help me to shed some light on this topic, especially important to social entrepreneurs.

    Mark –

  • Keenan Wellar

    Hi Mark, back in 1995, I had started a career in the private sector in a high-flying tech company. After two years I decided it wasn’t for me and my wife and I decided to start a non-profit organization LiveWorkPlay.ca. I don’t often measure our work in financial terms, but it now has an annual budget of about $1,000,000 and although I am not earning six figures, I have a very good life and love my work. It is also true that none of the organization’s assets belong to me or my wife, even though we started up the organization and remain key players in the leadership team along with the board, the rest of our staff, and our ownership which includes our members, volunteers, and community partners.

    I have worked what must now be thousands of hours of “unpaid overtime” and when I retire, I won’t be cashing that out as anything more than contributing in a meaningful and significant way. What drives me is solving problems. I think I could have been happy doing that in the private sector, but I did feel a certain calling to what I do (making the community a more welcoming place for people with intellectual disabilities re homes, jobs, relationships).

    It’s been an interesting journey. When we started out, I thought I was going to manage the business side of things, and my wife would be the “people person.” Over time things have pretty much reversed. My wife has just won a prestigious business award (one of the only in the non-profit sector to receive it) and I’ve been (over)recognized for my work in the community as the public face of the organization.

    If you are interested in learning more check out [LINK=http://j.mp/npospark]http://j.mp/npospark[/LINK] and also many of the other interviews there where you will find many “sociopreneurs” responding to similar questions.

  • Caroline Oliver

    Mark’s plea is heard loud and clear. For non-profits or social enterprises, moral ownership really matters for without it their organizations are not sustainable. Mark, your job is to find/inspire other people who care about your cause at least as much as you do. At the moment, as the founder, you are the organisation’s owner but the strange thing is that your ownership (and sweat equity) are worthless unless of value to others. People think of ownership as selfish but owners who want what they own to be of any value know that it cannot be unless it is seen as valuable by people other than themselves.

  • Mary Yntema

    Caroline and Mark, you have touched on a really fascinating topic: What is the role of the board of directors in a (nonprofit) “social enterprise”, and how does it differ from the role of a board in a “traditional” nonprofit? (I use quotes, because it seems that these days, every nonprofit wants to be seen as a social enterprise!)

    I limit this question to the nonprofit social enterprise, because, as the article so beautifully states, the role of the board in a for-profit is relatively clear, since ownership is relatively clear. (Mark, I am assuming you run a nonprofit, but maybe not.)

    So, if the organization is generating a lot of earned income (one of the hallmarks of social enterprise, as I understand it), the board has fewer donors to be responsible to, right? Donors and grantmakers may represent an exchange relationship, rather than moral ownership, as Miller states in this article, but the regular exercise of formulating asks and reporting on spends does tend to clarify the mission for the organization. Customers, on the other hand, just want their product or service (to exaggerate slightly).

    Is anyone out there reading or writing about this?

    Many thanks!

  • Elizabeth Spira

    This article will be useful as our non-profit begins the strategic planning process. By observation, boards are often relegated to fiscal oversight with the mission obscured in the process.

  • Mark

    So I am hearing the answer in a convoluted way is – people starting non-profits or social enterprises, really are making the ultimate charitable donation:
    – Time
    – Heart break/ disappointment
    – Start-up capital

    What is in it for us?
    We really are giving just as much as our counterparts in the for profit start-up world are sacrificing, except we non-profit guys are doing for the love of it!
    My question is, is it also true for charities such as Charity Water which is a phenomenal success started by Scott Harrison ($40 Million in 5 years) that after all that he just gets a salary and if that’s not enough, could technically be fired by the board?


    Thanks for giving an excellent insight into ownership, stake holders, accountability and governance issues in a nonprofit organisation. We run an organisation “SOCIETY FOR SERVICE TO VOLUNTARY AGENCIES” (SOSVA). Our mission statement is spelt out in our name itself. We support nonprofits with their programmes, fill in the gap in their resources by providing resource persons (volunteers with specialised expertise in required fields), arrange funding where required through individual donors, corporares and also do capacity building of nonprofits and their personnel through specialised training programmes. While we have been successful in addressing the long term sustainability of our nonprofit beneficiary organisations, there have been issues on our own long term sustainability (donor centric)and also confusion on who our stakeholders are. Thank you once again for bringing clarity into “who we are”