Nonprofit Newswire | The Two Faces of Facebook

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January 30, 2010; The Dallas Morning News | Social media has played a large, roll for better or worse, in the relief effort for the victim’s of the Earthquake in Haiti. Lightening quick communications across social networks like Twitter and Facebook can harness ideas and donations faster than ever before but they can sometimes prove annoying, facile or worse.

At the same time American Airlines was able to collect more than $800,000 primarily through social networks, they had to dispel a Twitter rumor that they were giving free flights to Haiti.

Still, donations have poured in. Various aid groups and charities across the country have raised some $60 million, mostly through phone texts and social media campaigns. “Social media has revolutionized how people will be giving to and interacting with nonprofits,” gushed Anita Foster, a spokeswoman for the Red Cross of Dallas but these kinds of “revolutions” almost always have downsides discovered after a spate of overwhelming enthusiasm. A lot of money has been raised very quickly. Now we must watch how it will be used on the ground.—Aaron Lester