Innovation: Clinic Mixes Boutique with Free Care

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July 5, 2010; Source: Wisconsin State Journal

At the Our Lady of Hope Clinic, a health clinic in Madison, Wis., half of the patients (called beneficiaries) pay a premium for “boutique services”—and this pays for the care of an equal number of uninsured patients. The clinic hopes to build its boutique patient load to 600 at which point it hopes to be financially self-sustaining. Boutique patients pay $1,200 each or $2,300 for a couple. Payment for children is $500. Boutique patients get extended appointments, same day service and round the clock access by phone or e-mail. They pay no fees for clinic services but must maintain insurance for services outside of what the practice provides. No birth control or abortion services are provided because of the beliefs of the founding doctors who are both Catholic.—Ruth McCambridge