A Fashionable Way to Give

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July 5, 2011; Source: Los Angeles Times | Looking for a way to justify the amount of time and money you spend on the latest daily fashion deals offered online? Then SocialGoodies.com may be just for you. According to the Los Angeles Times, the new site, which features daily offerings of fashions and accessories at deep discounts, donates 20 percent of all gross sales to charity.

Users who sign up at the SocialGoodies website receive a daily email offering the chance to buy merchandise at more than 50 per cent off the retail price. Once a person decide to buy, he or she can designate one of the featured charities on the website to receive a portion of the sale. Those who prefer, or who can’t decide, can have their donations split evenly among the featured charities.

SocialGoodies’ founder Carie Salter and a review board pre-screens which of the rotating charities to feature each month. Currently the charities listed on the site are Teach for America, Doctors Without Borders, and The Nature Conservancy.

Salter said she got the idea for her site after working for a nonprofit, and saw first-hand the challenges of raising money in a recession. “I wanted to create a business that could generate funds for a variety of different charities for many years to come. At the time, online deal sites were beginning to gain popularity, and I thought this would be a great way to raise money for amazing nonprofit organizations.”  Salter told the L.A. Times her goal is to raise $2 million over two years, and so far she’s at $27,000 and counting.—Bruce S. Trachtenberg