Nonprofits Could Benefit from Facebook Changes

Print Share on LinkedIn More

September 23, 2011; Source: Chronicle of Philanthropy | Sometimes change can be unsettling, but it sounds like Facebook’s plans to make some dramatic platform changes could serve as an advantage for those in the nonprofit sector. Facebook announced this week that the way the newsfeed and postings are organized will soon undergo transformation.

Instead of presenting a chronological order of updates from friends and “liked” pages, Facebook will soon integrate a system based on algorithms. This will involve grouping similar posts into “reports” while putting less important items in a separate feed. This is all good news for nonprofits, because it will allow them to stand out more. Facebook is also integrating applications like Causes, which is a fundraising tool many nonprofits use. In the future, when a user donates to a charity through Causes, new features will make that action stand out for a longer period of time.

Facebook will also be adding new recommendation terms to the all-purpose “like” in order to encourage users to share and promote links to friends. These new terms will include “watch” and “listen” along with “donate” or “support.”

These updates sound like steps in the right direction for nonprofit organizations looking to expand their Facebook outreach. Facebook has not made any comments on how pages for organizations or companies would be affected. Let’s hope that the site doesn’t decide to make any drastic changes to their pages feature, or we could see some of the similar outrages that occurred when all organizations had to switch from profiles to pages—losing many of their fans or friends from previous profiles in the process.

What do you think of these new changes? Is Facebook moving in the right direction?—Aine Creedon

  • gordon

    this very cool

  • Al

    Depending on a platform you don’t control, like Facebook, for your marketing campaign (or anything else) is folly.

  • Arlan Berglas

    Facebook, the WE Party ( loves the changes you are making on Facebook! The WE Party is working on raising money for all schools and charitable organizations – Great job!

  • Tom Canon

    While a charity should not entirely depend on fb or any other social media platform for marketing efforts, we all do need to use them to their best advantages as often as possible. These changes sound like good ones for non-profits.

  • Andrealee Burgess

    It sure sounds like it’s moving in the right direction. I came to Facebook after that big change of the profiles to pages it seems. I can see what many would outrage though, there aren’t as many features and it’s harder to get friends on a page then on a profile. Let us hope that these updates will have a positive effect.

  • Tina Cochran

    Social Media is a major tools for rural nonprofit organizations like ours. I’m so glad to see that Facebook is remembering us in their changes and making it easier to build a “tribe” of supporters.

  • Magnolia Vargas

    It all sounds like progress, which is very good for our non profit organization. Fundraisers would be more widely known, which means that more people will be aware of what is going on, hence more participation….hence more assistance!!! :roll:

  • Rob Santoro

    Your well written article helped quell my fears about the new changes. I’m happy to hear that Facebook is using new terms like “support” and “donate” apposed to just the standard “like.” These new terms will help differentiate our programs from “Oreos” or “rainbows.”

  • Lilia Dardon

    I think this is awesome! Thanks FB!

  • Carie Lewis

    Agreed, this is good news for nonprofits – provided they are posting really engaging content. Now more than ever, we have to focus on what our communities find interesting – not what our organization wants to push.

  • Charlie Lee

    The NPO that I volunteer for ( already is utilizing some of Facebook’s new Timeline features to garner additional interest! Go FB!!!

  • Deana Stone

    I think this transformation is going to be brilliant, all good news for nonprofit organisations. raising the profile of charities will be a fantastic support to all the good work they do. I welcome the changes, Thank you Facebook 🙂

  • Gerald Sweitzer

    After reading about all the new changes, and more security concerns, I’ve closed my Facebook account and am using Google+ along with LinkenIn. The number of users leaving Facebook is large–they are losing members in the U.S. Trust and privacy is an issue, and FaceBook doesn’t honor either.
    I think Google+ will become the social network preferred site for the business and maybe nonprofits in another year.