Mapping the Scary Social Innovation Process (Infographic)


Most people who have tried to do something new in the social sphere – in other words, social innovators – find that there is a roller coaster ride you must take to accomplish your goal (or not) that produces thrills and spills and moments of deep exhilaration and despair. David Brown sent us this diagram mapping the social innovation process that resonated in all its drama with us. Please feel free to share it!

Click the image below to view an enlarged version.


Created by David Brown, of Brown Performance Group, with Jon Pratt and Ruth McCambridge. Illustrated by Jim Atherton. Brown specializes in working with nonprofit executives and boards to enhance organizational effectiveness through strategic thinking, business planning, and improved governance.

  • Samuel Maruta

    Precisely!! I have been at it for four years this month, seemingly with no end in sight, although I still feel the spark to go on. I guess am still at the ‘Keep trying!’ roundabout. Thanks for this post, I was beginning to feel lost, alone and wrong. Now I feel encouraged.

  • Apostle Kamili Kijana


  • Jasdan Pariwar

    Perfect! But what do exactly mean by “The Dark Night of the Social Entrepreneur”?