• Elaine Fogel – Totally Uncorked on Marketing

    Simone, I agree with you, but I don’t see this role strictly reserved for fundraisers. All nonprofit employees need to represent the brand in every action and behavior. Building and maintaining sound relationships with “customers” not only extends to donors, but also to staff, vendors, volunteers, etc.

  • Danielle Johnson Vermenton

    Great points! I really like #1, so many NPOs and their staff don’t see beyond their needs and their org’s mission to the bigger picture of philanthropy. It’s such a big reason why we as a community don’t come together more often to mentor, brainstorm and work together to not only be more effective as non-profits, but also to have a deeper impact.