• Pamela Grow

    Events remain popular because everyone [I]feels[/I] busy, and it feels like they’re accomplishing something.

    That golf outing? When you’re factoring your event ROI, are you factoring in staff salaries as well? Are you factoring in the rate you’re paying your grant writer, who is being pulled off-task to tie goody bags? What about the time that your development director is spending running around town picking up donated items for the silent auction?

    Lastly, how does your event factor into a truly donor-centric organization? How is your event about the donor?