• Abraham Ayala

    The other day I was browsing through the Google Play store, and found one developer who is taking the initiative into his own hands. The App is called Lucky Wallpapers, by TriForceApps. This app is focused on donation half of its proceeds to a nonprofit organization that one member chooses. It is barely getting started, but I guess even they noticed that Nonprofits are taking long to join the mobile world. Good to see that someone is trying to help!

  • Joe Waters

    Thanks for your comment, Abraham. I’ll have to check it out! Joe

  • Ron Vassallo

    Kaptivate (http://www.kaptivategroup.com) has been researching and reporting on non-profit mobile adoption and it’s certainly true that the issues stalling mobile adoption and strategy are “too many channels and too few resources” as well as a dearth of how-to knowledge. We’ve worked hard to educate non-profits but in this instance the typical non-profit technology lag may have worked out well. We’re seeing approximately 20% of non-profits now engaged in mobile media in some form or another and this adoption curve is happening precisely at a time when their constituents’ use of mobile is reaching a tipping point.

    Prior to this point, the most successful early adopters were big brand non-profits that were able to use the media and their array of marketing channels to experiment with mobile and reach a mass market. The average non-profit dabbling in mobile has been often disappointed by the results particularly when the Haiti relief fundraising effort was applied as a benchmark.

    Now that smartphones and tablets have reached mainstream adoption by consumers, every non-profit needs to consider how they will integrate mobile. In June, Kaptivate will publish two reports: the first on the rate of mobile giving adoption and best practices; and the second, on non-profits and mobile commerce. The latter reports that over 90% of non-profit managers own mobile devices and are frequent mobile consumers. Given that statistic alone, the author is right in asserting it’s time for non-profits to step up. Non-profits also need to view mobile as something more than text2give or mobile donations. Mobile is about remaining relevant to constituents in a persistent and personal way. It’s about engagement in the form of local volunteer opportunities, information on the go, immediate feedback, and integrated social media. It’s also about income in the form of ticket sales, membership fees, religious giving, shop purchases, auctions, and much more. Non-profits may have been wise to delay plunging into mobile before their constituents were fully comfortable with the medium but now that’s changed. Surf’s up.