Nonprofit’s “Meatless Mondays” Sparks USDA Controversy

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July 25, 2012; Source: New York Times

For a brief period of time, the U.S. Department of Agriculture (USDA) appeared to be endorsing the work of the nonprofit Monday Campaign, which strives to “help end chronic preventable disease by offering a weekly prompt that can support people in starting and sustaining healthy behaviors.” That weekly health prompt includes campaigns encouraging smoking cessation on “Quit & Stay Quit Monday” and promoting that young men get tested for HIV and STDs on “Man Up Monday.” The nonprofit also promotes “Meatless Mondays,” which, as the name suggests, recommends that people skip eating meat for at least one day of the week.

The July edition of the USDA’s internal “Greening Headquarters” newsletter had included a pitch for USDA employees to participate in “Meatless Mondays” at the agency’s cafeteria. The newsletter has since been taken down, though you can still find it here. Why the retraction of support for the nonprofit campaign? It seems the National Cattlemen’s Beef Association (NCBA) didn’t take too kindly to the suggestion that Americans should abstain from eating their main product at least once a week. The beef industry trade association posted a statement on its website declaring, “This move by USDA should be condemned by anyone who believes agriculture is fundamental to sustaining life on this planet.”

“When it comes to health, beef has an amazing story to tell,” said NCBA President J.D. Alexander in a statement. “Beef is a naturally nutrient-rich food, helping you get more nutrition from the calories you take in.”

This is not the story that the Harvard School of Public Health has to tell about beef. According to Harvard’s Healthy Eating Pyramid—developed as an alternative to the former USDA Food Pyramid—beef should be included in one’s diet only “sparingly” (poultry is considered healthy as a more frequent option for eating meat). The USDA has since replaced its pyramid with its new MyPlate program. In moving from a pyramid to a plate, the new USDA simple graphic on healthy eating largely avoids the beef issue altogether by lumping beef in with an overarching “protein” group. Harvard contends that it presents a more ideal healthy diet than the USDA and argues that the USDA’s pyramid was “based on out-of-date science and influenced by people with business interests in the messages the icons sent.”

In response to the NCBA’s complaint, a USDA spokesperson has said that the newsletter promoting the Monday Campaign’s “Meatless Mondays” was a mistake and that the USDA does not support “Meatless Mondays.” The spokesperson did not say why the USDA doesn’t support “Meatless Mondays.” NPQ would be interested in hearing more as to the USDA’s logic here. –Mike Keefe-Feldman

  • Stacey Howard

    We have gotten so silly as a society. Of course people shouldn’t eat red meat everyday. Why not focus on the fact that eating meat is part of a healthy diet and contains important key nutrients? The USDA gave up a perfect opportunity to be a voice of reason and to have the courage to say “That’s right, that is exactly what we are saying, because it’s true. A healthy diet contains protein from a variety of sources. Would we tell people to eat broccoli everyday as their source of vegetables, or only apples for their source of fruit? Of course not. Besides, who really thinks that most Americans eat meat 7 days a week anyway? Not those of us trying to eat a healthy diet, and not those of us on a “real” budget.