Rural Nonprofits: What Can Crowdfunding Do for You?

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October 19, 2012; Source:

Aiming to preserve the Gaviota Coast, California’s last remaining unspoiled twenty miles of coastline, the Surfrider Foundation’s pitch on Kickstarter made us think about the application of crowdfunding to rural development needs. Are rural groups making use of this new charitable fundraising technology? We examined the abridged version of the Crowdfunding Industry Report (unable to shell out nearly $1,000 for the full text) to make some guesstimates about this new and rapidly growing method of fundraising that started off, not so many years ago, primarily as a fundraising mechanism for small-scale art projects and artists.

The study suggests that the crowdfunding industry raised $1.5 billion worldwide in 2011 and will likely almost double that to $2.8 billion in 2012. By the end of this calendar year, there may be somewhere around 536 crowdsourcing platforms, as estimated in this industry report (based on past market growth). Of the one million campaigns these sites ran in 2011, most were for donations to nonprofits or individuals, but the big bucks went to campaigns involving lending and equity investments.

Does any of this matter to rural nonprofits? It should. With little or no regulation, crowdsourcing is bumping right along, raising money for charitable projects and for projects that look and smell like business ventures, but that are given a nonprofit or cause-based orientation by their sponsors. The payouts for donation-based crowdfunding campaigns, generally mission- or faith-based, are relatively small, with 63 percent below $5,000 and only six percent more than $10,000. For the business-related campaigns involving lending and equity investments, the payouts are much larger, with only six percent paying out less than $10,000 and 21 percent paying more than $250,000. These might be small totals for many nonprofits, but for small, rural-based nonprofits, accessing a fundraising mechanism that is doubling in size with capital flows in the billions would be something they should tap, particularly for activities that have a rural focus or venue.

Specific models on the various crowdfunding sites that have popped up are either rural in their focus or have rural applicability. The medical site MedStartr is featuring a campaign to raise money for a rural gynecological health program in the Dominican Republic. On Indiegogo, one group is raising money to pay for a United Church youth minister to serve rural areas of Northwest Ontario and another is supporting a Kenyan rural microfinance project.

FirstGiving has a number of rural projects, including the effort of Alaska Rural Partners to raise money for fire suppression systems for rural municipalities. Others taking advantage of FirstGiving include the Arizona Rural Development Council and the California Coastal Rural Development Corporation. Another crowdfunding site, Crowdrise, includes the Rural Community Assistance Corporation and the Southeast Rural Community Assistance Project on its charity list.

The Surfrider project is actually a film that will document the efforts of twenty men who have spent the last two decades fighting off developers who saw ripe market opportunities for this beloved coastal area in Santa Barbara County. The expectation is that the film will generate increased public connection to the Gaviota Coast preservation cause, with the aim of supporting a network of first responders to block development, a Gaviota Coast Legal Defense Fund, and a fundraising effort for the permanent preservation of the area.

Will any of these rural crowdfunding projects reach their fundraising goals or, in cases where donations haven’t yet materialized, raise any money at all? Do rural nonprofits see crowdfunding working for them, or, despite these examples, are they on the sidelines?—Rick Cohen

  • Amy Radding

    I recently used to fund a small project for the Center for Rural Affairs. In 1 month, we were able to raise $3,180 to fund a fresh food cooking training program called Sioux Chef. The cooking training was a crucial complement to a food access project including gardens and farmers markets on the Santee Sioux reservation in Nebraska, but it wasn’t funded in the original grant that supported the project. The Kickstarter funds for Sioux Chef were a relatively small sum of money, but that was exactly what was needed to make a critical element of our project run.

    The Kickstarter fundraising page and video for Sioux Chef: Cooking Up an Introduction to Fresh Food is at

  • Ruth McCambridge

    I would give it money just based on the brilliance of the name! Sioux chef!

  • Natarajan Dhakshinamurthy

    Every human being has got social responsibility. It is the duty of every human to take care of those who are less privileged. They should extend their helping hands and light the lives of those less fortunate people. They have their place in this world and they should be given the opportunity. The elite and the educated should prove their mettle in leading them. With this objective in view, Sudar Academy and Charitable Trust was started. Our mission and vision is to educate and emancipate these less fortunate people.These differently abled should be given their place in this world. In the process, the social imbalance existing in the society should be brought down.

    At present free education and food is being given to around thirty students, and we would like to extend it. And we are about to start an orphanage, an oldage home and a widow rehabilitation centre. But we are under financial constraint. Kindly visit and donate liberally. Help us work towards bringing a balance in the society. Let us join this mission.

  • Robert Cohen

    I am looking for examples of cooperatives that have successfully used crowdfunding. Know of any?

  • Sandra

    we have used Like Kickstart I guess…but really small- for our needs for our small non-profit….$200 that’s it for the site, and we raised $18,000 in one month. Amazing!