Charity Concept May Stink Up the Joint—A “First Responder” Scent

Print Share on LinkedIn More


Four Oaks /

May 29, 2013;The Atlantic Wire

This may be NPQ’s week for charitable ideas that are out of the norm. I have to admit this sounds kind of intriguing.

The Demeter Fragrance Library has developed a First Response—Boston cologne that they describe as smelling like a “combination of spices and flowers, overlaid with white smoke and rubber…to honor Boston’s Firefighters, who with disregard for their own safety, constantly put themselves in harm’s way for the benefit of others. We should never forget the risks they take, and the bravery they demonstrate, each and every day.”

Reviewers to date have given the effort five stars and effusive praise.

“Wonderful scent! I love the spice combination with the subtle rubber smell on top of it. It lasts all day long and I get a lot of compliments on it. Most of the comments start by asking what it may be…”

“[A] strong throw…smoke and rubber prevail and a sweetness of warm spices…a touch of black pepper…to me, this is more of a masculine scent but it works perfectly with my chemistry…not for the faint of heart … this is a long lasting fragrance…bravo Demeter; you are on top of your scent game with this über-unique blend…”

We could not make this stuff up.

The bottles come in one- and four-ounce sizes, priced at $20 and $39.50, respectively. Seventy-five percent of the proceeds go to the Boston First Responders Fund, a fund established for victims of the Boston Marathon Bombing by the Boston Firefighters Credit Union.—Ruth McCambridge