• Keenan Wellar

    Having learned from social media workshops I delivered throughout 2010-2012 (you’ll soon understand why I stopped) this article demonstrates that very little has changed with respect to non-profit (mal)practices. The problem is NOT related to technology or staff time. The problem is a fundamental disconnect between charitable organizations and the impact they are supposed to be making. As the information here clearly indicates, most of the non-profits surveyed see their purpose as “to raise money.” Too bad. I bet somewhere along the line they wanted to change the world. And so telling organizations over and over again that social media is all about engagement and being genuine is not going to alter their habits – unless it is about engaging a donor with genuine cash. Just yesterday I received a phone call from the manager of a non-profit Twitter account who was struggling with the fact that I chose to ask a question instead of simply mindlessly retweeting a link.

  • Rrobert Stephen Browning

    As a long-time non-profit executive, I see this as an unrealized opportunity in our unique marketplace niche. There are times when “shouting from the yard arm” makes absolute sense. But engaging your constituent in an ongoing discussion about ways to make a difference in implementing your mission is priceless.

  • Ritu Sharma

    Robert- Absolutely! Social media presents the biggest opportunity of our time to create meaningful and two way dialogue with our stakeholders– donors, constituents, volunteers, board members and supporters. It allows us to humanize the work and the impact we have as a sector as it forces us to move away from the megaphone PR speak culture and communicate more personally & conversationally. We connect with people when we communicate this way, we move them to care about the work we do, volunteer and donate when it is appropriate.

  • Ritu Sharma

    Keenan- We too do see some of it, but I think it is unfair to generalize that all nonprofits see their purpose as “raising funds”. You are right though that we as a sector have to do a better job of mapping our impact to donations and clearly demonstrate how the funds raised move the needle forward on social needs and issues that we exist to solve. Thank you for being part of that conversation and bringing attention to it.

  • Gayle

    This survey outlines the problem and offers some tips to help nonprofits engage beyond the like. For more tips visit: http://gaylenelsonesq.wordpress.com/2014/03/28/beyond-like-to-engage/

  • Carol Sanderson

    But don’t you believe that God can reach people thorugh many means including increase of revenue? Remember that money is used to help God’s chruch to do the work of the church. Also for some like me…..I like using the technology…..it keeps me in touch with other christians….because of some illness I am not always able to participate in many activities at church but I can feel connected through social media. I don’t mind you asking a question……but do you mind answering one?

  • Charles

    A new company called Saepta (saepta.com) has developed a real-time voting tool to help organizations better engage followers. Organizations can set up a issue-centric question and embed the vote box within their web site to engage readers / donors. The company’s corporate site is get.saepta.com.

  • Jacqueline Reiter

    I’m currently working on a social media plan for a NPO and found the information reported in this newsletter relevant and interesting. Thanks for the post.

  • Jackie

    Charles, good input on this–have you actually tried this? Was it effective?

  • Meg

    Great advice in here! I love the tip about having a plan when approaching social media as a nonprofit – there’s also great tips in this ebook, The Ultimate Online Marketing Guide For Social Good: http://www.modmarkgroup.com/social-media-ebook-for-social-good

  • Elsa Collins

    Social Media is an alternative to mass media. Social Media is our voice!