Final Expenses or Reincarnation? A Small Publication Meets Its Funding Goal

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Bay Guardian

December 16, 2014; SFist

The San Francisco Bay Guardian, a 48-year-old “progressive” publication in the Bay area announced its imminent demise last October, just as it released its 40th annual “Best of the Bay” edition. Evidently, it had been struggling for years to make its revenue model work, but to no avail. The paper was under the umbrella of the San Francisco Media Company, which also operated two other publications, the San Francisco Examiner and SF Weekly.

But the Guardian was not destined to go down quietly; the paper started a crowdfunding Campaign on Indiegogo to raise 25,000 dollars to:

  • Create a final commemorative edition that celebrates our history, explores what’s happening to San Francisco and how that led to the Guardian’s closure, and says goodbye to [its] loyal supporters and readers.
  • Preserve and enhance public access to [its] print and online archives.
  • Explore the possibilities of reopening the Guardian under new ownership and support other independent, progressive media outlets in the Bay Area.

It has now announced that the goal has been reached. The uses of crowdfunding platforms are very diverse at this point. We are going to start keeping track.—Ruth McCambridge