May 24, 2015

Marketing

Why the Nonprofit Sector Should Worry about Sector Blurring

sectoral blurringNPQ has come across a number of worrisome advisories to business entrepreneurs about how to make what appears to be value-free use of the nonprofit form to start a business.

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TOMS Instagram Campaign: Heavy on Marketing, Light on Education

Instagram and TOMSIn a strategic Instagram campaign, TOMS invites people to go barefoot for all or part of one day…and, not incidentally, to build the company’s brand recognition in the process.

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A Next Generation of Cause Marketing Featuring…Integrity! (We Hope.)

NikeThis Forbes article looks at a number of different cause marketing efforts whose sponsoring corporations have come under fire for inconsistencies.

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Pew Research Study Examines Teens’ Online Habits—Nonprofits Should Pay Attention

Mobile livesNonprofits looking to engage with youth should make sure they are incorporating mobile devices and the most popular social networks into their communication strategies.

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When It Comes to Nonprofit Advertising, There Are Two Sides to Every Issue

 

NewsAdvertising guru David Ogilvy once said, “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” For advertisements to be effective, especially outdoor ads, he advised that they had to teach, stimulate conversation, and persuade.

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The Nonprofit Job Skills You’ll Need by 2020

Future jobsHow the nonprofit job experience in 2020 will be different: More technology skills needed, more student loan debt, and more companies becoming social impact oriented.

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Clothing Label Campaign Will Reveal Sweatshop of Horrors

Child workingThe Canadian Fair Trader Network’s new campaign reveals the shocking realities of sweatshop workers, starting a dialogue with shoppers on how “the label doesn't tell the whole story.”

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Boston Businessman’s Anti-Gun Violence Message Sustained by Peers as Massive Billboard is Moved

Boston billboardThe landmark billboard from nonprofit Stop Handgun Violence is leaving its home along the Mass Pike. Until its successor can be installed, three dozen smaller signs will spring up to replace it.

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10 Mistakes Nonprofits Make with Video

VideoDon’t mistake video as an opportunity to recap your latest marketing brochure. It’s a completely different medium.

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Crowdsourcing: A Doubled-Barreled Challenge

CrowdfundingSuccessful campaigns run by individuals for individuals challenge nonprofit leaders to master the art of crowdfunding while simultaneously advocating for systemic solutions to social justice issues.

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The Problem of Communications and Brand in Siloed Nonprofits

NewsSomething must join your disconnected organization together and make its parts sing in harmony. Find that and work with it.

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Distinctive Billboards Become New Venue for Art

NewsWhile billboards are often seen as blights on the landscape, some artists and art programs are using them to “show.”

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As Organic Facebook Traffic Disappears, Nonprofits Pay the Price

Facebook likesOver the years, we have seen a significant decline in Facebook engagement and visibility, and in 2015, organic reach is officially extinct. Some nonprofits refuse to go down quietly.

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Museums Encourage Selfies: Museums Encourage Selfies: Free Marketing? Why Not?

 

Selfie“The hashtag is about the museum, but it’s really about the people who are going to the museum.” Read all about #MuseumSelfieDay!

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St. Joseph’s Halts Fundraising Scheme but Admits No Wrongdoing

Black heartNonprofit boarding school St. Joseph’s Indian School, which employed a fundraising campaign using fictitious children to elicit donations, does not believe it misleads donors.

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Nonprofit Assesses the Impact of Public Health Ads on Children

Alcohol advertisingTo reduce substance abuse in Harlem, this nonprofit will test and assess the results of a public education campaign.

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Teach For America’s Over the Top Positive Press

SmileyWhere is the line between necessary promotion and excessive defensive and political PR? TFA may be an example worth investigating.

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Innovative Art Heroes Provides Free Graphic Design to Nonprofits

MegaphoneArt Heroes connects nonprofits with a global community of design instructors and students who provide free design services.

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VA Uses Oscar the Grouch as Its Avatar for Veterans Filing Claims

OscarA slideshow for VA staff on helping veterans access support uses the Muppet character Oscar the Grouch to represent the veterans themselves.

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Miley Cyrus Pulls a “Brando” at VMAs on Behalf of Homeless Youth

My Friends PlaceThe story of Miley Cyrus and Jesse Helt, the homeless young man who accepted an MTV Video Music Award for her, continues.

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Bid to Trademark “Ice Bucket Challenge” a Karmic Mistake for ALSA

Ice BucketFaced with the exuberant, unexpected, viral popularity of the ice bucket challenge, the ALSA makes a karmic mistake in trying to trademark the term.

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How Branding and Marketing Helped 4 ACA Health Exchanges Succeed

News40This Kaiser Foundation report on the use of branding in the healthcare exchanges is well worth every nonprofit’s attention.

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Sadvertising or Social Conscience? American Express’s Documentary on the “Unbanked”

PaydayToday, American Express is launching Spent: Looking for Change, a 40-minute commercial about the extra expense and vulnerability experienced by people who do not do business with traditional financial institutions, commonly referred to as the “unbanked” and underbanked.” Is it simple “sadvertising” or a deeper motivation behind it?

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PETA vs. SeaWorld: The Creative Tactics and Tech that Drive PETA’s SeaWorld Campaign

SeaWorldPeople for the Ethical Treatment of Animals has been fighting to have Tilikum orca released from SeaWorld in Orlando since 1998. This article, reprinted from NTEN: Change, examines how PETA has pursued this goal, including using the CNN documentary Blackfish as a springboard.

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Charges of “Tragedy Capitalism” and the 9/11 Museum’s Response

Gift ShopGift museums at tragedy memorials must choose their wares very carefully. The 9/11 Museum has admitted that it needs advice and counsel from those whose sensitivities are most at risk.

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Massive Gun Control Billboard Must Be Moved—But Advocates Will Not Be Moved

BillboardBoston is famous for its landmarks, which include the now-famous neon CITGO sign. Maybe the 252-foot-long billboard along the Mass Pike that has been advocating gun control for nearly 20 years should be given some kind of protected status?

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Zombie Invasion! The Pentagon Prepares, and Nonprofits Had Better Get Ready

ZombiesThe Pentagon has been preparing for the possibility of a zombie invasion. Who would have ever thunk it?

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Forget Sharks! Gates Draws Blood (and Attention) with Mosquito Week

mosquitoPhilanthropist Bill Gates is drawing awareness to the deadly disease of malaria by declaring the week “Mosquito Week,” as a play on the popular Shark Week, and has crafted a clever infographic to go along with the campaign.

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Recession Started a Boom for this Nonprofit Retailer: Here’s How

GoodwillThe years of the recession were tough on many small businesses but not so for thrift stores. They have been experiencing their boom years.

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4 Elements of Successful Crowdfunding Drawn from Digital Marketing

crowdThere are four simple but powerful lessons that need to be pulled forward from digital marketing to crowdfunding.

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