July 13, 2014

Marketing

Sadvertising or Social Conscience? American Express’s Documentary on the “Unbanked”

PaydayToday, American Express is launching Spent: Looking for Change, a 40-minute commercial about the extra expense and vulnerability experienced by people who do not do business with traditional financial institutions, commonly referred to as the “unbanked” and underbanked.” Is it simple “sadvertising” or a deeper motivation behind it?

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PETA vs. SeaWorld: The Creative Tactics and Tech that Drive PETA’s SeaWorld Campaign

SeaWorldPeople for the Ethical Treatment of Animals has been fighting to have Tilikum orca released from SeaWorld in Orlando since 1998. This article, reprinted from NTEN: Change, examines how PETA has pursued this goal, including using the CNN documentary Blackfish as a springboard.

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Charges of “Tragedy Capitalism” and the 9/11 Museum’s Response

Gift ShopGift museums at tragedy memorials must choose their wares very carefully. The 9/11 Museum has admitted that it needs advice and counsel from those whose sensitivities are most at risk.

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Massive Gun Control Billboard Must Be Moved—But Advocates Will Not Be Moved

BillboardBoston is famous for its landmarks, which include the now-famous neon CITGO sign. Maybe the 252-foot-long billboard along the Mass Pike that has been advocating gun control for nearly 20 years should be given some kind of protected status?

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Zombie Invasion! The Pentagon Prepares, and Nonprofits Had Better Get Ready

ZombiesThe Pentagon has been preparing for the possibility of a zombie invasion. Who would have ever thunk it?

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Forget Sharks! Gates Draws Blood (and Attention) with Mosquito Week

mosquitoPhilanthropist Bill Gates is drawing awareness to the deadly disease of malaria by declaring the week “Mosquito Week,” as a play on the popular Shark Week, and has crafted a clever infographic to go along with the campaign.

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Recession Started a Boom for this Nonprofit Retailer: Here’s How

GoodwillThe years of the recession were tough on many small businesses but not so for thrift stores. They have been experiencing their boom years.

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4 Elements of Successful Crowdfunding Drawn from Digital Marketing

crowdThere are four simple but powerful lessons that need to be pulled forward from digital marketing to crowdfunding.

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Social Media 101: Be Careful What You Ask For

NYPDThe NYPD got creamed this week when they tried to launch a feel-good Twitter campaign. It is a cautionary tale about using social media in a way that does not conform with your identity as the public sees you.

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Are We Talking the Same Language?

GearsVocabulary is important; it’s how we convey meaning. But if two parties don’t share an understanding of what their words mean, they aren’t communicating. Simone Joyaux offers some basic definitions and distinctions among fundraising words.

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Graham Crackers and Diversity: A Formula for Surviving and Thriving in Evolutionary Tension

CrackersHoney Maid Graham Crackers was recently faced with hate mail as a result of a marketing campaign that uses images of diversity. Did it bend to pressure? Did it crumble?

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Five Strategies for Attracting “Angry Millennials” to Conferences

MillennialsDo nonprofits need to redesign conference formats to attract younger people? Jeff Hurt says it is well past time!

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Changing Your Organizational Name Is Risky Business

SwitchingNames reflect the beliefs and approaches of their times, and in the cases of groups for those with disabilities, they are pretty revealing.

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President Obama Pitches Healthcare.gov on Funny or Die—and It Works

ObamaPresidential communications are no longer fireside chats with families gathered around the radio. Beyond the Tonight Show and other late-night TV, the latest presidential forum of choice appears to be Zach Galifianakis’s Between Two Ferns interview show on FunnyOrDie.com.

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Supreme Court Upholds Free Speech in Rejecting “Boobie Bracelet” Case

GoldThe case of the “boobie bracelets” has now been rejected by the Supreme Court, which upheld lower court rulings that kids have the right to wear the bracelets in school as an expression of free speech.

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Innovation in Volunteering: RedEye Rebranding Comes to Minnesota Nonprofits

TomatoesStoneArch, an advertising agency in the Twin Cities, has a new and intriguing way of contributing to local nonprofits: the 24-hour brandathon!

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Uber App Now Supports NYC Charities and Quells Surge Rage

UberIf you’ve tried using the popular Uber car service app and been stymied by sky-high temporary surge prices, you can at least take comfort in the knowledge that some of that money is going to some very good causes.

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11 Nonprofits That Rock Responsive Web Design

RWDIn publishing, everyone knows that mobile now comes first. Is your nonprofit’s website responsive to mobile devices? These eleven have been chosen as examples of great responsive web design.

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Funding Social Change Journalism as a Market Opportunity?

NewsPhilanthropists are, to an ever-greater degree, focusing on the power of the press to surface public issues and move people. Some of them expect a sustainable business plan, but others come in with the understanding that philanthropy is supposed to enter where market failure occurs.

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Corvette Museum Turns Crisis to Opportunity

CorvetterIf the floor falls out from underneath you—quite literally—how might you use it as an opportunity?

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Branding: A Labor of Love

LoveIf people can have emotional, almost human, relationships with commercial brands, does the same hold true for nonprofit brands?

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What Makes for a Successful Infographic?

InfoInfographics are valuable visual tools for consolidating data, but what makes an infographic really stand out?

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CSR: A Limited Anachronism in Search of This Century?

JobsDoes the notion of corporate social responsibility need a complete rehaul?

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Some Important Thoughts about 21st Century Nonprofit Brand Management

BrandYour “brand” exists in the intersection between you and your constituents. In the context of that increasingly active space, what does brand management mean?

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What Language Works Best in Crowdfunding Campaigns?

WordsA Georgia Tech study looked at Kickstarter campaigns to determine what phrases are the most effective, and least effective, in attracting funders to crowdfunding campaigns.

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Komen: Affiliate Contributions Lag and Leadership Suck Continues

KomenThe drop in donations and the organization’s severance package are the latest areas causing headaches for the breast cancer charity.

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Save the World in 2014: Don’t Go Shopping

EthosCan buying shoes really help the world? One columnist offers a simple New Year’s resolution: Buy less; donate more dollars.

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Did Nonprofit Overstep in Fundraising Appeal by Citing Case of Brain Dead Teen?

FundraisingStories of tragedy have a strong effect on the people whom you’re trying to reach. But using others’ trauma without the permission of those most affected can make you look ghoulish. Here’s a good example from California.

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Six Trends Predicted for the Future of Crowdfunding

CrowdThe popularity of crowdfunding has skyrocketed this year. Crowdfund Insider’s Charles Luzar makes six predictions for the near future of crowdfunding for small business, but the implications for nonprofits seem self-evident.

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Giving Tuesday 2013: More Infrastructure, More Money, More Groups in the Mix

GTGiving Tuesday 2013 showed increases in donations, number of participating nonprofits, number of traditional and social media stories, and a general increase in awareness. The founders behind the day expressed amazement at how it grew this year.

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