Advertising guru David Ogilvy once said, “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” For advertisements to be effective, especially outdoor ads, he advised that they had to teach, stimulate conversation, and persuade.
Today, American Express is launching Spent: Looking for Change, a 40-minute commercial about the extra expense and vulnerability experienced by people who do not do business with traditional financial institutions, commonly referred to as the “unbanked” and underbanked.” Is it simple “sadvertising” or a deeper motivation behind it?
People for the Ethical Treatment of Animals has been fighting to have Tilikum orca released from SeaWorld in Orlando since 1998. This article, reprinted from NTEN: Change, examines how PETA has pursued this goal, including using the CNN documentary Blackfish as a springboard.
Boston is famous for its landmarks, which include the now-famous neon CITGO sign. Maybe the 252-foot-long billboard along the Mass Pike that has been advocating gun control for nearly 20 years should be given some kind of protected status?
Philanthropist Bill Gates is drawing awareness to the deadly disease of malaria by declaring the week “Mosquito Week,” as a play on the popular Shark Week, and has crafted a clever infographic to go along with the campaign.
The NYPD got creamed this week when they tried to launch a feel-good Twitter campaign. It is a cautionary tale about using social media in a way that does not conform with your identity as the public sees you.
Vocabulary is important; it’s how we convey meaning. But if two parties don’t share an understanding of what their words mean, they aren’t communicating. Simone Joyaux offers some basic definitions and distinctions among fundraising words.