July 12, 2014

Now & Next

Avoid Getting “Stunned” By Big Data

ShadowIn the face of greater amounts of available information than ever before, nonprofits must shake their fear and act decisively.

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Benchmarks Study—What is New in Social Media Stats?

TechNonprofit data geeks across the interwebs rejoiced last week with the release of the 2013 eNonprofits Benchmarks study.

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Marriage Equality and Public Opinion: A Victory for Grassroots Organizing

LGBTAn exploration of strategic collaboration efforts among nonprofits across California exemplifies the role that organizations have played in changing public opinion on marriage equality.

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Nonprofits Need a Content Calendar

CalendarTechnology can support a multitude of nonprofit communication efforts, but a content calendar, the right staffing support, and the right tools are required to make it all sing.

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Spring Cleaning Time for Your Organization’s Fundraising Database

DustSince today is the first day of spring, what better time of year to clean out the dust bunnies that have accumulated in your donor database? Here’s how to do so in a strategic, effective way.

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Nonprofit Social Media Measurement: Tools and Tips for Tracking

MeasureWhat are nonprofits measuring in order to understand whether our social media engagement activities are getting us what we want and need to achieve our missions?

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Initial Goal Reached. Now What? Sustaining Crowdfunding over the Long Term

GeeseMany crowdfunding projects are “one and done,” such as a musician’s production of an album. But how can you harness the power of crowdfunding for ongoing nonprofit service delivery? 

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Do Your Online Outreach Efforts Fall Flat? Stop Looking at the Tech

ConnectedStructural, operational and cultural barriers can derail the adoption of technological engagement tools, so nonprofits looking to foster engagement must focus on strategy prior to technology.

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Brand New World: Nonprofit Branding in a Changing Tech Landscape

brandingfeatureNonprofits are often advised to re-engineer their brand with each new technology, but while a flexible approach to technology is desirable, good branding requires consistency, not fluctuation.

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Successful Nonprofit E-mail Campaign Management

EmailSocial media may get all the hype, but good old-fashioned e-mail still does the lion’s share of the work in getting your nonprofit mission in front of your supporters, and help is out there.

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The Right Tools Can Make Evaluation Less Painful, More Productive

ToolsThe call of the day is increasingly for nonprofits to measure and evaluate outcomes, and there are many tools to help organizations do so. The trick is finding the right approach.

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Going Mobile without Reinventing the Wheel: Five Apps That May Help Your Nonprofit

AppsThere are many mobile apps that can benefit your nonprofit organization without a large outlay of cash or a great deal of organization-wide planning.

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Are Your E-Mails Getting Lost in a Spam Folder? How to Find out and What You Can Do

TrashIt doesn’t matter how compelling your nonprofit story is if your messages are all getting caught in a spam folder. Here’s how to help ensure that your e-mails are actually seeing the light of day.

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Thanking Your Nonprofit Techie: A Holiday Wishlist

GlitterMost nonprofits have someone who is a tech geek, be it an IT staff member, a communications person, or an outsourced contractor, to thank for keeping everything digital running smoothly. What’s on his/her holiday list?

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NPQ’s Newest Column: Now and Next

NPQ's Now & Next examines technology tools, tips and trends for the practical nonprofit. The ideas and voices here emphasize the most promising practices in the sector today, as well as a careful examination of new thinking and resources to help mission-driven organizations achieve impact in a dynamic world. Now & Next focuses on that which is unique to nonprofits and eschews tech industry jargon and hype in favor of accessible language and insights.

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Big Data for Little Nonprofits

AntBig Data sounds intimidating, but it can help tell the story of how you plan to make a difference in your community, and there are lots of places to get some good Big Data for your nonprofit.

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What Nonprofits Can Learn from the Response Media Model

LightIs your nonprofit answering the questions people have about your field? Our own jargon can get in the way of informing people, but a cue from the world of response media may help.

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Crowdfunding 101: A Comparative Look at Kickstarter, Indiegogo and Razoo

ConnectIf your nonprofit is going to reach a large enough base with a crowdfunding initiative, you’ll probably need to rent some infrastructure. The big players are Kickstarter, Indiegogo and Razoo.

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