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February 9, 2010; Los Angeles Times | In an effort to raise funds to save Cahuenga Peak, the mountain just west of the iconic Hollywood sign in Los Angeles, a San Francisco-based nonprofit, Public Trust for Lands, plans to cover the heavily protected sign with a “Save the Peak” banner this Thursday, February 11th. The banner is to be placed in conjunction with the kick off of the final leg of a fundraising campaign, aimed at buying Cahuega Peak which is now owned by a group of investors. The Trust wants to preserve it for public use and prevent it from being bought for the development of luxury housing. Unfortunately, the surprise value of the Trust’s marketing campaign was negated as local police informed Hollywood residents of the banner’s potential placement on the landmark. The Trust says they have about half the $11.7 million asking price for the 138 square mile peak. If it succeeds, it intends to transfer the land to the city of Los Angeles, so it can be incorporated into the adjacent 4,200-acre Griffith Park. The $6 million already raised for the land’s purchase has come from city and state park funds, as well as private donors, including a $1 million contribution from jeweler Tiffany & Co.’s philanthropic foundation which supports urban parks. Blood on the streets in Chicago this isn’t but let’s watch this interesting attention grabbing campaign play out.—Alison Burdo