A new generation of wealthy young donors seeks to give not only money, but time and talent. Building deep relationships that tap into donor skills and networks can be a challenge, but nonprofits that do so can often more effectively meet their missions.
Is resistance to researching charities before making a gift a generational trait? Research from the UK suggests it may be, at least for British donors.
How do you appeal to a demographic that is often reluctant to volunteer for a social cause? When what you want is involvement rather than money, the engagement strategy needs a special appeal.
Sometimes research findings are sufficient to generate headlines but insufficient as far as advancing learning is concerned.
What can the Case Foundation tell us about millennial activism—anybody? Anybody?
Several Connecticut nonprofits have recognized that millennials will be critical to their sustainability and have taken steps to engage them the way they wish to be reached.
What can a new study that examines giving attitudes, strategies, and priorities across generations and gender tell us, and is any of it immediately useful? What can be carried forward into practice?
Though small donor-giving is in decline, a new charity organization focuses on bringing millennials to the table through improved digital outreach. Is this particular response useful?
The Women’s Philanthropy Institute’s latest study dives deep into the patterns among genders and generations. Has charitable giving evolved with the times and sexes?
Online giving and engagement continues to increase, especially among younger generations born into a tech-driven world. As millennials and other young activists, donors, and volunteers call for more time-efficient and user-friendly options for engagement, organizations are making wise investments to stay afloat during this demographic shift.
