• Adam Weinger

    Hi Laurence and Michael,

    Thanks for covering employee matching gift programs. It’s definitely a source of fundraising that is often overlooked by nonprofits.

    I’m the President of Double the Donation, one of the companies which you referenced in the article and I want to clarify a few things about our service.

    We have a multitude of free information information on our site including:
    1. Regularly published matching gift articles, strategies, and tips (http://doublethedonation.com/blog)
    2. List of top matching gift companies (http://doublethedonation.com/matching-grant-resources/list-matching-gifts-companies/)
    3. An entire marketing toolkit with sample newsletters, graphics, and examples (http://doublethedonation.com/marketing-matching-gifts/)

    It’s important to note that we do charge an annual subscription fee (http://doublethedonation.com/pricing/) for organizations who want to provide their donors with full access to our database of matching gift companies. This includes either building a custom matching gift page for the nonprofit on our website or embedding the matching gift data directly on the nonprofit’s website. Both options allow a nonprofit’s donors to access company specific forms, guidelines, instructions, and much more.

    By raising awareness and making it easier for donors to submit matches, nonprofits can raise more money from this source of fundraising.

    Thanks again for providing such a valuable matching gift article!

    Adam Weinger
    President of Double the Donation
    [email protected]

  • Adam (President of Double the Donation)

    Hi Laurence and Michael,

    Thanks for covering employee matching gift programs. It’s definitely a source of fundraising that is often overlooked by nonprofits.

    I’m the President of Double the Donation, one of the companies which you referenced in the article and I want to clarify a few things about our service.

    We have a multitude of free information information on our site including:
    1. Regularly published matching gift articles, strategies, and tips (http://doublethedonation.com/blog)
    2. List of top matching gift companies (http://doublethedonation.com/matching-grant-resources/list-matching-gifts-companies/)
    3. An entire marketing toolkit with sample newsletters, graphics, and examples (http://doublethedonation.com/marketing-matching-gifts/)

    It’s important to note that we do charge an annual subscription fee (http://doublethedonation.com/pricing/) for organizations who want to provide their donors with full access to our database of matching gift companies. This includes either building a custom matching gift page for the nonprofit on our website or embedding the matching gift data directly on the nonprofit’s website. Both options allow a nonprofit’s donors to access company specific forms, guidelines, instructions, and much more.

    By raising awareness and making it easier for donors to submit matches, nonprofits can raise more money from this source of fundraising.

    Thanks again for providing such a valuable matching gift article!

    Adam Weinger
    President of Double the Donation
    [email protected]

  • Elie Lehmann (www.Matchme.org)

    An important and relevant article still two years later. Studies show that matching gift campaigns have a 51% increase in average donation, and 69% of Millennials say they would be more willing to donate if they knew their gift would be matched.

    At Matchme (www.matchme.org), a crowdfunding platform for businesses, individuals and nonprofits to launch matching gift campaigns, in addition to giving nonprofits the tools to run their own online matching campaigns, we also strongly encourage businesses to be innovative with their matching grants by extending their matches to the public.

    As data shows that more and more consumers want to buy from companies with strong corporate social responsibility (91% of consumers are attracted to socially responsible businesses and 55% say they would pay extra for goods from a socially responsible business), we help all our corporate clients create campaigns that match the donations of current and potential customers in order to create points of interaction and collaboration. Showing consumers your concern for causes they care about increases customer loyalty and acquisition. Good philanthropy is good businesses.

    Thanks for helping raise awareness about best practices for matching gift campaigns. A wonderful article!

    Elie Lehmann
    Co-Founder of Matchme
    [email protected]
    #GiveMoreTogether