You First: Leadership for a New World—“SWOT’samatteryou”

“Think of a funnel—or a sausage grinder, if you’d like. You put the information in the SWOT’s grinder, and out come your best strategies,” writes Mark Light in this damning disquisition on the ever-prevalent SWOT model. The SWOT model is presented as rigorous, but really it leads to educated guesses at best, and at worst it can be a drag on your creativity and ambition.