Is your organization gearing up its fundraising strategic plan for Giving Tuesday? The Nonprofit Quarterly has put together a collection of articles exploring what motivates donors to give based on #GivingTuesday data. Some articles will even question the effectiveness of Giving Tuesday for smaller nonprofits.
This 2018 Nonprofit Giving Guide will feature:
- Honing Fundraising Strategy through Collaborative Experimentation
By Chris Pearsall and Alison Carlman
- Is Giving Tuesday a Wash for Small Nonprofits or a Forum for Experimentation?
By Anna Berry
- Some Give Up on Giving Tuesday and Embrace Independent Fundraising
By Jim Schaffer