“Staying Alive” is more than the title of a Bee Gees’ hit song from the ’70s; organizationally, it is an imperative. If a nonprofit organization is going to fulfill its mission, it needs a sustainable business model. This was always a challenge, but COVID-19 has upped the ante, leaving the survival of many organizations in question. Conditions may never return to their earlier state, and governments and philanthropists need to step up support.
Nearly every aspect of