Social Media Capital for Nonprofits: How to Accumulate It, Convert It, and Spend It

This article is from the Nonprofit Quarterly’s Winter 2016 edition, “Social Media: The New Nonprofit Nonelective.” We’ve brought it forward today since the US Senate just voted to overturn the FCC’s revocation of net neutrality. Net neutrality, of course, aims to safeguard democratic access to the Internet where many nonprofits spend and accumulate social capital. While the Senate’s action is a positive step, the effort to restore net neutrality still faces many hurdles.