Social Media Archives - Non Profit News

Nonprofit Management

Social Media Capital for Nonprofits: How to Accumulate It, Convert It, and Spend It

By Chao Guo and Gregory D. Saxton | PREMIUM CONTENT | May 17, 2018

This article is from the Nonprofit Quarterly’s Winter 2016 edition, “Social Media: The New Nonprofit Nonelective.” We’ve brought it forward today since the US Senate just voted to overturn the FCC’s revocation of net neutrality. Net neutrality, of course, aims to safeguard democratic access to the Internet where many nonprofits spend and accumulate social capital. While the Senate’s action is a positive step, the effort to restore net neutrality still faces many hurdles.

workplace environment

Glassdoor Ratings and the Nonprofit Workplace

By Ruth McCambridge | April 19, 2018

Internet-based rating sites may be highly imperfect indicators, but nonprofits and foundations ignore low workplace ratings at their peril. As the Silicon Valley Community Foundation is belatedly finding out, sometimes when you see smoke, there may be fire.

Facebook

Why Philanthropy Is Interested in Facebook’s Social Data

By David Karpf | April 13, 2018

This partnership joins the social media giant, academic researchers, and several large foundations in an attempt to radically reshape the state of research on social media, civic engagement, and political participation. With that comes some risk.

Nonprofit News

Resisting Predictive Analytics in the Age of Democratic Manipulation

By Spencer Wells | April 10, 2018

This story suggests that ordinary people had a skeptical relationship with electronic media long before the Facebook fiasco. What kind of conscious resistance will it take to foster honest democratic dialogue?

William & Flora Hewlett Foundation

Hewlett Pledges $10M to Study Social Media and “Fake News”

By Ruth McCambridge | March 29, 2018

The Hewlett Foundation is primed to finance studies on how social media platforms have helped weaken and polarize public discourse by facilitating the spread of misinformation.

Social Media

Once Social Network Creators, Now Nonprofit Social Crusaders?

By Rob Meiksins | February 6, 2018

Former employees of tech firms such as Facebook, Mozilla, Google, and Apple are saying that our overuse of technology is harming the fabric of our society.

Nonprofit Management

Social Media Effectiveness for Public Engagement: An Example of Small Nonprofits

By Youyang Hou and Cliff Lampe | January 26, 2018

This article from the Nonprofit Quarterly is a treasure trove of examples of how 26 small organizations respond to the challenges and constraints they encounter with their uses of social media for organizing and engagement.

Facebook and nonprofits

No One Ever Said Fundraising Had to be Dead Serious: A Silly Engagement Idea Goes Viral

By Jim Schaffer | October 31, 2017

Maybe our donors and constituents need to build a sense of community with joy at the center—did you ever consider that?

expansion of surveillance

Big Brother, Meet Citizen Score: China to Cull Online Data to Create Individual Rating System

By Cyndi Suarez | October 30, 2017

China is developing a national program to monitor and rate the behavior of its citizens, where access to loans, jobs, schools, and visas will depend on one’s “citizen score.”

Marketing

Reality Check on Nonprofit Marketing

By Jim Schaffer | September 12, 2017

Nonprofit marketing is too important to be assigned only to marketers, whether on staff or consultants. Fundraising and advocacy is entirely about relationships, and those are everyone’s job.