logo
    • Magazine
    • Membership
    • Donate
  • Racial Justice
  • Economic Justice
    • Collections
  • Climate Justice
  • Health Justice
  • Leadership
  • CONTENT TYPES
  • Subscribe
  • Webinars
    • Upcoming Webinars
    • Complimentary Webinars
    • Premium On-Demand Webinars
  • Membership
  • Submissions

Apple to Donate Proceeds from 27 Apps to World Wildlife Fund

Lauren Karch
April 18, 2016
Share
Tweet
Share
Email
Print

Apple

April 14, 2016; TIME

It’s no secret that Apple’s making strides to improve its green cred. This Earth Day, the company is raising funds for the World Wildlife Fund (WWF) through some of its most popular apps.

Apple said on Thursday, April 14th, that it would donate its proceeds from 27 apps and games, including some of its most popular downloads, until April 24th to the WWF. Those proceeds include profits from Trivia Crack, the second edition of Angry Birds, Recolor, and two dozen other apps.

Apple hasn’t said how much it hopes to donate through the program, called Apps for Earth. However, Apple typically nets about 30 percent of revenue of its apps’ sales and in-app downloads—which means that WWF could receive a good chunk of change.

Sign up for our free newsletters

Subscribe to NPQ's newsletters to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

The move aligns with Apple’s goal of halting climate change and follows an announcement that it would issue $1.5 billion in bonds to fund clean energy projects. Over the past year, Apple has also touted its commitment to renewable energy use in its own facilities and to its electronics recycling efforts. Last April, the company pledged to partner with the Conservation Fund to improve sustainable forestry.

Apple has also upped its good-guy reputation via charitable donations under CEO Tim Cook. A matching program, through which Apple matches employee donations of both money and time, is the company’s biggest charitable effort; the program matched about $25 million during its first four years. Apple has also given large corporate gifts to a few organizations, including the Silicon Valley anti-poverty group, SF Gives.

However, Apple rarely ties corporate giving to sales of particular products. Its Product Red line, which has included phone covers, that red iPod Nano from 2006, and the corresponding Mac Pro from 2013 that went at auction for nearly a million, has been the only recent and notable exception. In 2014, Apple partnered with app-makers for Red versions of popular apps, and donated the proceeds from those apps to the AIDS charity.

First Red, and now green; it seems that, when it comes to proceeds-based donations, app sales may be a testing ground for Apple.—Lauren Karch

Share
Tweet
Share
Email
Print
ABOUT THE AUTHOR
Lauren Karch

Lauren has worked on outreach campaigns for a variety of non-profit and governmental organizations. She currently serves on the board of the Association of Ohio Recyclers, a conservancy nonprofit.

More about: corporate givingcorporate philanthropyCorporate Social ResponsibilityEnvironmentEnvironmental PolicyFundraisingMobile apps & technologyNonprofit NewsPhilanthropy

Become a member

Support independent journalism and knowledge creation for civil society. Become a member of Nonprofit Quarterly.

Members receive unlimited access to our archived and upcoming digital content. NPQ is the leading journal in the nonprofit sector written by social change experts. Gain access to our exclusive library of online courses led by thought leaders and educators providing contextualized information to help nonprofit practitioners make sense of changing conditions and improve infra-structure in their organizations.

Join Today
logo logo logo logo logo
See comments

NPQ_Winter_2022Subscribe Today
You might also like
Why Social Change Films Matter
Cyndi Suarez and Saphia Suarez
Philanthropy Must Move from Charity to Solidarity
Son Chau
Eliminating Biphobia Through Breath, Brotherhood, and the Arts
H. “Herukhuti” Sharif Williams
Using a Data-Driven Strategy to Advance Racial Equity in Grantmaking
Heather Lenz, Ariel Jordan and Catherine Smith
Protecting Nonprofits That Protect Us During Crises—and Beyond
Aisha Benson and Jen Talansky
Reimagining Philanthropy to Build a Culture of Repair
Aria Florant and Venneikia Williams

Upcoming Webinars

Group Created with Sketch.
February 23rd, 2 pm ET

Worker Power in the Social Sector

Register Now
Group Created with Sketch.
March 15th, 2 pm ET

Remaking the Economy

Caring for the Care Economy

Register Now
You might also like
Why Social Change Films Matter
Cyndi Suarez and Saphia Suarez
Philanthropy Must Move from Charity to Solidarity
Son Chau
Eliminating Biphobia Through Breath, Brotherhood, and the...
H. “Herukhuti” Sharif Williams

Like what you see?

Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.

See our newsletters

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

Independent & in your mailbox.

Subscribe today and get a full year of NPQ for just $59.

subscribe
  • About
  • Contact
  • Advertise
  • Copyright
  • Careers

We are using cookies to give you the best experience on our website.

 

Non Profit News | Nonprofit Quarterly
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.