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Management

Beyond Bake Sales: How Small Nonprofit Museums Stay Afloat

Anna Berry
March 27, 2017
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By BrokenSphere (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons. Cropped for space.

March 27, 2017; Roanoke Times

How are small museums and the historic societies that run them staying relevant—and more importantly, solvent? For Western Virginia’s historical society, a deep debt meant combining two museums into one…and, in an all-too-familiar scenario, cutting staff.

These nonprofits are facing the same challenges as larger institutions like the embattled Metropolitan Museum of Art, with declines in sponsorships, attendance and membership. But can they stay true to their missions and also adapt to the demands of the digital age?

As reported by the Roanoke Times, the Historical Society of Western Virginia