logo logo
Donate
    • Membership
    • Donate
  • Social Justice
    • Racial Justice
    • Climate Justice
    • Disability Justice
    • Economic Justice
    • Health Justice
    • Immigration
    • LGBTQ+
  • Civic News
  • Nonprofit Leadership
    • Board Governance
    • Equity-Centered Management
    • Finances
    • Fundraising
    • Human Resources
    • Organizational Culture
    • Philanthropy
    • Power Dynamics
    • Strategic Planning
    • Technology
  • CONTENT TYPES
  • Leading Edge Membership
  • Newsletters
  • Webinars

Endangered Red Pandas Threaten to Take the Internet by Storm

James David Morgan
December 8, 2010

December 7, 2010; Source: Slashdot.org | Mozilla, the nonprofit behind the popular internet browser Firefox, has cooked up a new marketing scheme for the debut of Firefox 4—live mascots. They’ve given several endangered red pandas (aka firefoxes) a home and a webcam, so supporters can check in on the little animals any time they’d like. You can get a preview in the video below.

It’s clear that Mozilla knows their audience, and how their message will spread if they cater to their supporters. Their aptly chosen mascot is proof to this end. “The cubs aren’t just insanely adorable,” Mozilla writes. “They represent our mascot, our values and the fact that we’re a little different.”

Sign up for our free newsletters

Subscribe to NPQ's newsletters to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

It’s a softer sell than the stereotypical, frustrated IT guy routine; instead of the “friends don’t let friends use Internet Explorer” attitude, Mozilla’s copywriting highlights their efforts to promote openness, innovation, and opportunity on the web, and the company has hooked up with the Knoxville Zoo and the Red Panda Network to show that they’re out to make the world (online and off) a better place.

Plus, there’s incentive—the more people download the new Firefox, the more toys the red pandas get. Would you try a new browser to help an endangered panda?—James David Morgan

Our Voices Are Our Power.

Journalism, nonprofits, and multiracial democracy are under attack. At NPQ, we fight back by sharing stories and essential insights from nonprofit leaders and workers—and we pay every contributor.

Can you help us protect nonprofit voices?

Your support keeps truth alive when it matters most.
Every single dollar makes a difference.

Donate now
logo logo logo logo logo
See comments

You might also like
As Immigration Enforcement Ramps Up, Elected Leaders Face Increased Threats
Rebekah Barber
My Street Vendor Is Missing: The Impact of ICE Raids in Los Angeles
Rudy Espinoza
Why Guardianship Reform Is a Civil Rights Imperative
James A. Lomastro
Advocates Seek to Protect Children with Disabilities from Federal Cuts
María Constanza Costa
Big Tech Comes to Tucker County, West Virginia
Laura Harbert Allen
What Happens When Your NSF Grant Is Canceled?
Nicole Walker

Upcoming Webinars

Group Created with Sketch.
June 26th, 2:00 pm ET

From Performance Management to Mutual Commitment

Fostering a Culture of Joyful Accountability

Register
Group Created with Sketch.
July 24th, 2:00 pm ET

Organizing in Divided Times

The Relational Infrastructure We Need to Protect Democracy

Register

    
You might also like
Conservatives Attack Nonprofits on Capitol Hill
Isaiah Thompson
Glass-paneled exterior of the Microsoft building.
Microsoft Axes Free 365 Software for Nonprofits
Isaiah Thompson
US Capitol Building
Tax Provision Would Give Trump Administration Unilateral...
Rebekah Barber and Isaiah Thompson

Like what you see?

Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.

See our newsletters

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

  • About
  • Advertise
  • Careers
  • Contact
  • Copyright
  • Donate
  • Editorial Policy
  • Funders
  • Submissions

We are using cookies to give you the best experience on our website.

 

Non Profit News | Nonprofit Quarterly
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.