PETA Turns Attention to Saving Endangered Ferries

Ruth McCambridge

July 22, 2011

July 21, 2011; Source: Hartford Courant | PETA, of many and varied controversial ad campaigns, has offered to save a new endangered species — the Connecticut River Ferries — which are threatened by state budget cuts. Specifically, it is offering to place ads on the ferries to help keep them afloat. A letter sent to Gov. Dannel P. Malloy, who has proposed closing the ferries on August 25 if concessions with the union are not reached, even provided the proposed advertising image and slogan – “Throw animals a lifeline – go vegan.” Apparently the proposal has not been rejected and is under consideration.—Ruth McCambridge

About the author

Ruth McCambridge

Ruth is Editor Emerita of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.

More about:

Become a member

Support independent journalism and knowledge creation for civil society. Become a member of Nonprofit Quarterly.

Members receive unlimited access to our archived and upcoming digital content. NPQ is the leading journal in the nonprofit sector written by social change experts. Gain access to our exclusive library of online courses led by thought leaders and educators providing contextualized information to help nonprofit practitioners make sense of changing conditions and improve infra-structure in their organizations.

Join Today