Lottery Win Results in Promoting Education for Minorities

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January 20, 2011; Source: Media Newswire | George Washington University alum Gilbert Cisneros and his wife Jacki recently won big in the Mega Millions lottery ($266 million) and so have committed $1.1 million to need-based scholarships for minority students and to fund a program that supports veteran's education. What’s the fundraising strategy attached to something like this? Maybe hanging around the local convenience store being super friendly when one of these big pots is in play isn't such a bad idea . . . or maybe a better idea is to be very good to everyone your particular charity touches just in case they get lucky – or even just for general principles.—Ruth McCambridge