logo
    • Magazine
    • Membership
    • Donate
  • Racial Justice
  • Economic Justice
    • Collections
    • Glossary
  • Climate Justice
  • Health Justice
  • Leadership
  • CONTENT TYPES
  • Subscribe
  • Webinars
    • Upcoming Webinars
    • Complimentary Webinars
    • Premium On-Demand Webinars
  • Membership
  • Submissions

A Meals-on-Wheels Program Localizes the Ask and Sees Some Success

Ruth McCambridge
August 22, 2014
Share
Tweet
Share
Email
Print

 

Meals on Wheels

August 21, 2014; New York Times

This is an interesting story that brings that research about big gifts given locally to ground. In New York City, Citymeals-on-Wheels is, through a program they call the Guardians, appealing to wealthy donors to support meals in whole neighborhoods and boroughs.

Sign up for our free newsletters

Subscribe to NPQ's newsletters to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

Leon G. Cooperman, 71, who’s the founder, chairman, and chief executive officer of Omega Advisors Inc., was the first donor in, pledging $183,000 to pay for a year’s worth of meals for people in the South Bronx. The letter sent to him from Citymeals-on-Wheels called him “a son of the Bronx.”

But a good fundraiser recognizes opportunity in many different kinds of stories. The group used the story of that pledge to leverage another $100,000 in matching funds from eight other donors.

Though it is still early in the campaign, this is a strategy to keep an eye on. Has anyone else tried something similar?—Ruth McCambridge

 

Share
Tweet
Share
Email
Print
About the author
Ruth McCambridge

Ruth is Editor Emerita of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.

More about: Community OrganizingGivingHuman ServicesNonprofit NewsPolicy

Become a member

Support independent journalism and knowledge creation for civil society. Become a member of Nonprofit Quarterly.

Members receive unlimited access to our archived and upcoming digital content. NPQ is the leading journal in the nonprofit sector written by social change experts. Gain access to our exclusive library of online courses led by thought leaders and educators providing contextualized information to help nonprofit practitioners make sense of changing conditions and improve infra-structure in their organizations.

Join Today
logo logo logo logo logo
See comments

You might also like
Organizing for the Long Haul by Building Community
Maurice Mitchell
Building Community through Holistic Strategy: A Story from a Seattle Immigrant Suburb
Helen Shor-Wong
How Movements Can Build an Economy for All of Us
Davarian Baldwin
Preserving Cambodia Town: How A Refugee Community Has Organized Itself
Susana Sngiem, Cathy Wilson and Sayon Syprasoeuth
Owning Our Neighborhood: A Community Organizing Story from Boston
Carolyn Chou
Community Development Must Center Power Building: A San Francisco Story
Malcolm Yeung

NPQ Webinars

December 7th, 2 pm ET

Remaking the Economy:

Redefining Journalism

Register Now
December 14th 2023, 2 pm ET

Compensation Equity

Operationalizing Justice Values in Nonprofit Pay Structures

Register Now
You might also like
Organizing for the Long Haul by Building Community
Maurice Mitchell
Asian man with face covering shopping for food at a grocery store
Building Community through Holistic Strategy: A Story from a...
Helen Shor-Wong
How Movements Can Build an Economy for All of Us
Davarian Baldwin

Like what you see?

Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.

See our newsletters

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

Independent & in your mailbox.

Subscribe today and get a full year of NPQ for just $59.

subscribe
  • About
  • Advertise
  • Careers
  • Contact
  • Copyright
  • Funders
  • Magazine Art

We are using cookies to give you the best experience on our website.

 

Non Profit News | Nonprofit Quarterly
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.