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Philanthropy, Technology

Can A New App Fundamentally Change The Vatican?

Debbie Laskey
August 18, 2015
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Vatican
photogolfer / Shutterstock.com

August 17, 2015; Catholic Herald

The newest digital kid on the mobile nonprofit block is Patrum, a free app launched by the Vatican Museums to raise funds for a series of restoration projects. Since the Vatican Museums were founded in 1506, it’s understandable that a number of restoration projects would be necessary by now. One involves the re-stitching of an 18th-century, French-style tapestry. Another is the conservation of 13th– and 14th-century scrolls.

Juliana Biondo, head of Digital Initiatives at the Vatican Museums’ Patrons Office, said, “The app brings together instant chat technology, crowdsource fundraising, and online community building.”

After downloading the free app, users can choose to peruse information for free or also make a donation for a project. Users become a “silver patron” if he or she contributes to a restoration project or a “gold patron” for funding one entirely. (Gold patrons have access to a messaging system that connects them directly to curators.) Patrum’s user-donors receive news updates three times a week on the progress of the conservation projects and can use the app to remotely browse the Vatican’s collection of masterpieces by Michelangelo, Raphael, and Botticelli.

Jonathan Jones, an art critic who is not happy about either the app or the restoration projects, wrote in The Guardian:

Restoration is a dangerous obsession that needs restraining. Most restoration projects are pompous acts of self-promotion that cover museums in scaffolding and close galleries for no good purpose. Don’t give the Vatican money to spoil its heritage. Dust is beautiful.

But as Biondo explained, “We want to create a platform in which, for example, a patron from Ohio could speak with one from Monte Carlo about a work of art they both like, a shared experience in Rome, or a great event they recently went to.”

Time will tell if the new Patrum app will do the job.—Debbie Laskey

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About The Author
Debbie Laskey

Debbie Laskey has 17 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the financial services industry. Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Recognized as one of the "Top 100 Branding Experts" and one of the "Top 50 Customer Service Pros" to follow on Twitter, Debbie has also been a judge for the Web Marketing Association’s annual web award competition since 2002. Honored by the Los Angeles County Board of Supervisors and the Los Angeles City Council, Debbie is currently a consultant to nonprofits and small businesses, the marketing committee chair for a gala for the League of Women Voters of Los Angeles, and a Board Member of the Print Interactive Radio & Television Educational Society (PIRATES).

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