September 27, 2011; Source: CNN | Race continues to be an issue, even among Millennials, a generation that some say is “post-racial.” This was on full display Tuesday at the University of California–Berkeley, where the Berkeley College Republicans held a bake sale which has been characterized as racist.

The “Increase Diversity Bake Sale” offered baked goods priced by race. Pastries were sold to white men for $2, Asian men for $1.50, Latino men for $1, African American men for 75 cents and American Indians for 25 cents. All women got 25 cents off these prices.

The bake sale was in protest of SB 185, which, if signed by Governor Jerry Brown, would allow public state universities to consider race, gender, and nationality in the admissions process so as to foster campus diversity.

The Berkeley College Republicans acknowledged that the controversy was planned. 

“We agree that the event is inherently racist, but that is the point,” the president of the group, Shawn Lewis, wrote in response to the uproar. “It is no more racist than giving an individual an advantage in college admissions based solely on their race (or) gender.”

Other college Republican groups have hosted similar events across the country which have also been met with indignation and protests. Some university officials, such as those at Bucknell University, the College of William and Mary, the University of California–Irvine, and Southern Methodist University, stopped these events. The University of California–Berkeley, however, did not prevent the incendiary bake sale.Erwin de Leon