March 12, 2015;Nonprofit Technology Network

The Nonprofit Quarterly attended NTEN’s Nonprofit Technology Conference in Austin last week, which was chock-full of informative sessions on emerging technology trends. M+R Strategies’ Madeline Stanionis and Marc Reuben held a session that shared some upcoming metrics from the 2015 Benchmark Study.

The presentation came complete with 3-D glasses and special effects, and gave us a peek into some interesting statistics for online giving and fundraising:

M+R Graphic

This year, M+R Strategic Services studied 84 participating nonprofits, and this was the first year the benchmark study also looked at cultural organizations.

Some noteworthy trends in online giving:

  • Overall email list growth is increasing, but growth is much slower: Although list growth was still on the rise, many organizations are seeing a slower growth r