January 20, 2011; Source: Media Newswire | George Washington University alum Gilbert Cisneros and his wife Jacki recently won big in the Mega Millions lottery ($266 million) and so have committed $1.1 million to need-based scholarships for minority students and to fund a program that supports veteran's education. What’s the fundraising strategy attached to something like this? Maybe hanging around the local convenience store being super friendly when one of these big pots is in play isn't such a bad idea . . . or maybe a better idea is to be very good to everyone your particular charity touches just in case they get lucky – or even just for general principles.—Ruth McCambridge
About The Author
Ruth is the founder and Editor Emerita of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.