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February 19, 2010; Nieman Journalism Lab | An experiment meant to help shape the future of nonprofit news is showing some disappointing results. Last summer the Associated Press (AP) said it was starting a pilot project to help four leading nonprofit news outlets make their content available to newspapers and news Web sites nationwide. The hope was that as more of this reporting—a combination of investigative and public interest journalism—began appearing around the country, expanded audiences would help show the viability of these fledgling news operations, many supported by foundation grants. Now, six months later, it appears that few of the outlets that receive the AP service are using any of the material from ProPublica, Center for Public Integrity, Center for Investigative Reporting, and the Investigative Reporting Workshop. Bill Buzenberg, executive director of Center for Public Integrity, told Neiman Journalism Lab, “We wish it had gone better.” John Raess, AP’s San Francisco bureau chief, who was involved in the project proposal, responded, saying: “It’s early yet — we’re only six months into it.” Some potential users surveyed blamed the lack of use on technology glitches that still need to be ironed out. One wire editor told Neiman Journalism lab he didn’t know nonprofits’ content was available. Although the project was only scheduled to run for six months, the effort will continue to see if—as word spreads—more news outlets will use more of the content.—Bruce Trachtenberg
