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Nonprofit Newswire | Big Bird Could Maybe Stand to Lose a Few

Ruth McCambridge
March 24, 2010
Subscribe via E-Mail Get the newswire delivered to you – free! {source} [[form name=”ccoptin” action=”http://visitor.constantcontact.com/d.jsp” target=”_blank” method=”post”]] [[input type=”text” name=”ea” size=”20″ value=”” style=”font-family:Verdana,Geneva,Arial,Helvetica,sans-serif; font-size:10px; border:1px solid #999999;”]] [[input type=”submit” name=”go” value=”GO” class=”submit” style=”font-family:Verdana,Arial,Helvetica,sans-serif; font-size:10px;”]] [[input type=”hidden” name=”m” value=”1101451017273″]] [[input type=”hidden” name=”p” value=”oi”]] [[/form]] {/source} Subscribe via RSS Subscribe via RSS Submit a News Item Submit a News Item

March 23, 2010; DailyFinance.com | Apparently PBS’ Sesame Street has parted ways with longtime sponsor McDonald’s. Public Broadcasting sponsorship messages have come up for a good deal of criticism relative to the increasingly thin line between those messages and actual advertising, which of course PBS does not take. In light of ever increasing public attention to childhood obesity this particular relationship likely felt increasingly absurd especially since, as this article says “internal Sesame Workshop research found that kids will eat healthy fare with their favorite characters such as Elmo and Cookie Monster on it. They’ll also do the same for unhealthy food, says Jennifer Kotler, director of research at Sesame Workshop. Hain Celestial Group (HAIN) sells a line of Sesame-branded organic food under the Earth’s Best brand that features the show’s characters. Earth’s Best remains an on-air sponsor of the beloved children’s show” (and a staple of my grandchildren’s diets). By the way, let’s not even talk about the size of Mr. Snuffleupagus.—Ruth McCambridge

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About the author
Ruth McCambridge

Ruth is Editor Emerita of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.

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