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February 23, 2010; New York Times | A rose by another name still smells the same, but what about an ACORN? The New York chapter of the national community organizing group—which has been embroiled in a controversy over videos that appeared to show employees in another office giving advice on how to run a prostitution business—underwent what the New York Times reports as a “makeover” after shutting down briefly this week. When it resurfaced, it announced a new name: New York Communities for Change. The Times reports the group also unveiled a new Web site and Twitter address.  Its mission, however, appears to be much the same. New York Communities for Change describes itself as a “coalition of working families in low and moderate income communities fighting for social and economic justice throughout New York State. Through direct action, legislative advocacy, and community organizing, NY Communities’ members work to empower those who have historically been locked out of our democratic system. It is through power-in-numbers that NY Communities is able to win REAL change for our towns and neighborhoods.” See Nonprofit Quarterly ACORN commentary here.—Bruce Trachtenberg