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March 4, 2010; Wall Street Journal | For some time now, a growing number of corporations have been seeing a positive link between their bottom line and their stance on social issues, ranging from reducing obesity to shrinking their carbon footprint. So, to help potential employees learn how to implement social responsibility and sustainability programs, some companies are working with business schools to provide training to help them develop the requisite skills. According to the Wall Street Journal, companies such as Campbell’s and Dow Jones, believe that working with “business schools is important to ensure a new generation of workers sees corporate responsibility as a bottom-line booster, not just something to feel good about.” For instance, Dave Stangis, Campbell’s vice president of social responsibility, who heads the soup-maker’s efforts to reduce child obesity, meets regularly with business school professors and students to find ways to build into the curricula teaching and learning activities focused on corporate social-responsibility-related initiatives. “I don’t think we’re turning out the kind of students we need to in this field,” he said. Despite the movement to integrate business management and social-responsibility and sustainability training, there’s not much evidence yet that those combined skills lead to better job prospects, according to the Journal. The newspaper notes that while there’s “enthusiasm in the classroom for imparting corporate responsibility and sustainability concepts,” hiring managers rarely question students about that during campus recruiting sessions.—Bruce Trachtenberg
