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August 8, 2010; Source: Journal Sentinal | Health Care executives in Milwaukee have been surprised by the fact that the proportion of free and discounted care demand has not increased in comparison to total patient revenues. Expecting an increase in demand related to higher unemployment and responding to increased scrutiny by the IRS, this article said local hospitals actually made an extra effort to publicize free care programs. Despite that step, there has been only a minor increase in the cost of those programs and this is offset by higher revenue overall. Some speculate that those who might have availed themselves of free or discount care have signed up, instead, for government sponsored insurance programs.—Ruth McCambridge