September 18, 2010; Source: Courier-Journal | After falling short by $1.4 million on its $28.5 million 2009 goal, the Metro United Way, serving seven counties in Kentucky and Indiana, has decided it will not set a goal for its campaign this year. Additionally, Mark Zanni, a United Way spokesman said that it also will not depend as much on corporate campaigns as it will on individual donations raised in many of the same ways that local individual nonprofits would raise them.
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We would be interested in hearing what local affiliated groups think about the shift in strategy. Does it reduce the value added?—Ruth McCambridge