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March 3, 2010; The Wall Street Journal | If you think doing good is an end unto itself, do yourself a favor and read a fascinating Wall Street Journal article appropriately titled, “When Good Deeds Turn Bad.” Author Jeffrey Zaslow chronicles the “reminders of the limitations, even dangers of good intentions.” He writes that to avoid falling into the trap of trying to do good and doing bad instead, we should seek the advice of people and organizations that have developed some good rules about being effective instead of harmful. One such group is the Cambridge, Massachusetts charity-watchdog organization, Beyond Good Intentions, whose mission is to uncover “more innovative and effective approaches to international aid worldwide.” In her work, the group’s founder, Tori Hogan, also has uncovered some stunning failures—projects that weren’t based on the needs of the groups being served but what do-gooders felt like offering. For insta