logo
    • Magazine
    • Membership
    • Donate
  • Racial Justice
  • Economic Justice
    • Collections
  • Climate Justice
  • Health Justice
  • Leadership
  • CONTENT TYPES
  • Subscribe
  • Webinars
    • Upcoming Webinars
    • Complimentary Webinars
    • Premium On-Demand Webinars
  • Membership
  • Submissions

Nonprofit Newswire | Older Donors Give More Says Study . . . and What Haiti Giving Looked Like

Ruth McCambridge
September 8, 2010
Share
Tweet
Share
Email
Print

August 24, 2010; Source: Fundraising Success | A recent study entitled “Heart of the Donor” by Grey Matters Research and Consulting asserts that older donors give higher dollar amounts. While some of us may have assumed as much, it is always good to have such stuff confirmed. Apparently, donors over 70 give three times as much as those who are 18–24. The study asserts that for higher-dollar gifts, you generally may wish to target baby-boomers and above while not ignoring the younger set. Okay, pretty obvious stuff.

There are also interesting observations regarding the giving patterns to Haiti. From this article, “Thirty-eight percent of Americans gave to help Haiti. Fifty-two percent of active donors—those who regularly give to nonprofits—donated. Very surprisingly, nearly 30 percent of Haiti donors said they did not support any nonprofits in the last year, including 16 percent of fairly determined nondonors. Asians (59 percent) and people not born in the U.S. (59 percent) were most likely to give to Haiti, followed by Latinos (53 percent) and African-Americans (51 percent). Four out of 10 donors said that if they had not given to the Haiti disaster, the money would have gone elsewhere. Still, 58 percent of donors believe that what they gave to Haiti was unique—it was over and above what they normally give. Haiti was a first-time giving impulse for 6.7 million people–3 percent of all Americans. Haiti donations saw massive channel donation differences, with “text-to-give” making a large impact. While 32 percent of donors said they gave to nonprofits working in Haiti through places of worship, another 22 percent gave online, and 19 percent through texting. Ninety percent of text donors claim they would have donated through another channel had texting not been provided.”

Sign up for our free newsletters

Subscribe to NPQ's newsletters to have our top stories delivered directly to your inbox.

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

Interesting stuff. We were less impressed with some of the other findings, at least as they have been reported, but we will take the time to read the study more thoroughly in the next few days and give you a heads up on other items of interest. –Ruth McCambridge

Share
Tweet
Share
Email
Print
About the author
Ruth McCambridge

Ruth is Editor Emerita of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.

More about: Nonprofit News

Become a member

Support independent journalism and knowledge creation for civil society. Become a member of Nonprofit Quarterly.

Members receive unlimited access to our archived and upcoming digital content. NPQ is the leading journal in the nonprofit sector written by social change experts. Gain access to our exclusive library of online courses led by thought leaders and educators providing contextualized information to help nonprofit practitioners make sense of changing conditions and improve infra-structure in their organizations.

Join Today
logo logo logo logo logo
See comments

Spring-2023-sidebar-subscribe
You might also like
What Nigeria Can Teach the US About Food Insecurity
Chidinma Iwu
Arab American Philanthropy
Tamara El-Khoury
Forerunners of Food Justice: Black Farmer Movement Spans Generations
Demetrius Hunter
What Would a Social Justice Investment Ecosystem Look Like?
Steve Dubb
Measuring Healthcare Equity in North Carolina
Sonia Sarkar
The Nonprofit Sector and Social Change: A Conversation between Cyndi Suarez and Claire Dunning
Claire Dunning and Cyndi Suarez

NPQ Webinars

April 27th, 2 pm ET

Liberatory Decision-Making

How to Facilitate and Engage in Healthy Decision-making Processes

Register Now
You might also like
AOC’s “Tax the Rich” Dress Dazzles Met Gala, while...
Anastasia Reesa Tomkin
Foundation Giving Numbers for 2020 Show 15 Percent Increase
Steve Dubb
Strike MoMA Imagines Art Museums without Billionaires
Tessa Crisman

Like what you see?

Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.

See our newsletters

By signing up, you agree to our privacy policy and terms of use, and to receive messages from NPQ and our partners.

NPQ-Spring-2023-cover

Independent & in your mailbox.

Subscribe today and get a full year of NPQ for just $59.

subscribe
  • About
  • Contact
  • Advertise
  • Copyright
  • Careers

We are using cookies to give you the best experience on our website.

 

Non Profit News | Nonprofit Quarterly
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.