Nonprofit Newswire | Right To Die Billboard—Promoting Consideration and Dialogue

Ruth McCambridge

June 17, 2010

June 16, 2010; Source: KTVU | The Nonprofit Newswire has been tracking interesting marketing campaigns by nonprofits. This one is very simple but it gets the job done. In San Francisco recently a stark black and white billboard appeared that read “My Life, My Death, My Choice.” Sponsored by New Jersey’s Final Exit Network, the billboard is intended to promote public dialogue and provide contact information for this right to die organization. The group intends to erect similar billboards in Florida in the near future.—Ruth McCambridge

ABOUT THE AUTHOR

Ruth McCambridge

Ruth is the founder and Editor Emerita of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.

More about:

Become a member

Support independent journalism and knowledge creation for civil society. Become a member of Nonprofit Quarterly.

Members receive unlimited access to our archived and upcoming digital content. NPQ is the leading journal in the nonprofit sector written by social change experts. Gain access to our exclusive library of online courses led by thought leaders and educators providing contextualized information to help nonprofit practitioners make sense of changing conditions and improve infra-structure in their organizations.

Join Today