June 16, 2010; Source: KTVU | The Nonprofit Newswire has been tracking interesting marketing campaigns by nonprofits. This one is very simple but it gets the job done. In San Francisco recently a stark black and white billboard appeared that read “My Life, My Death, My Choice.” Sponsored by New Jersey’s Final Exit Network, the billboard is intended to promote public dialogue and provide contact information for this right to die organization. The group intends to erect similar billboards in Florida in the near future.—Ruth McCambridge
About The Author
Ruth is Editor in Chief of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.