June 16, 2010; Source: KTVU | The Nonprofit Newswire has been tracking interesting marketing campaigns by nonprofits. This one is very simple but it gets the job done. In San Francisco recently a stark black and white billboard appeared that read “My Life, My Death, My Choice.” Sponsored by New Jersey’s Final Exit Network, the billboard is intended to promote public dialogue and provide contact information for this right to die organization. The group intends to erect similar billboards in Florida in the near future.—Ruth McCambridge