June 28, 2010; Source: InstantOilSpill.com | Finally, social marketing that doesn’t want to make a buck! Greener Media, a Brooklyn-based, award-winning, multimedia production company, got together with the cause marketers at Mark&Phil to bring InstantOilSpill.com to browsers across the Internet. The site asks for a web address—I gave NonprofitQuarterly.org—and allows you to watch as a simulated oil spill takes over the site until there’s total blackout. When the screen goes black, you’re asked to visit A Cleaner Future, a website with resources—news, policy suggestions, petitions, ways to volunteer and donate—but not an ounce of self-congratulation, or remuneration for the project. They do show you another project that needs funding and a documentary on the spill that Greener Media is making. —James David Morgan
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