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February 25, 2010; Oakland Tribune | It’s always uplifting to come across nonprofits doing good work and helping people rise to new challenges. And when you can make great puns about the work they do, then you knead to go out of your way to be especially clever. That seems to be what’s happening for an East Bay baking school for low-income youth whose move into larger space is putting local punsters to the test. Even the Oakland Tribune got into the act with the headline: “New space to help nonprofit turn jobless into breadwinners.” Similarly, Matt Lonner, a partnerships manager with Chevron, which has helped fund The Bread Project, offered this list of how to make good fun of the program’s expansion: “You can go with how it’s a great way to make some dough, or make some bread, or how everything is rising.” All joking aside, the baking school’s new facility will enable the 10-year-old program help low-income students—many struggling with the impacts of homelessness, criminal backgrounds, addiction and poverty—learn baking skills and then find and keep jobs.—Bruce Trachtenberg
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