Purdue Pharma, the maker of OxyContin and a private company owned by members of the Sackler family, announced that it will stop promoting its opioid drugs to doctors, reports Ben Poston in the Los Angeles Times. The measure, announced by the Connecticut-based firm, involves “cutting its sales force in half, leaving about 200 representatives in the US, who no longer will visit doctors’ offices to discuss the company’s opioid products.”
The company is, however, still producing a high-potency 80-miligram version of OxyContin that many have recommended be discontinued. Dr. Andrew Kolodny of Brandeis University told Poston that he welcomed the firm’s move to curtail marketing, but said, “It’s pretty late in the game to have a major impact.”
Kolodny added that, “The genie is already out of the bottle. Millions of Americans are now opioid-addicted because the campaign that Purdue and other opioid manufacturers used to increase prescribing worked well. And as the prescribing went up, it led to a severe epidemic of opioid addiction.”
Meanwhile, both Purdue Pharma and the Sacklers face pressures to take further action. As we have covered in NPQ, lawsuits have been piling up. It is now estimated that over 200 lawsuits have been filed against Purdue and other defendants for damages caused by the nation’s opioid addiction epidemic. The Centers for Disease Control and Prevention (CDC) wrote that there were 42,249 deaths in the US from opioids in 2016, five times greater than in 1999. As a consequence of the epidemic, US life expectancy fell in 2016 for the second year in a row (2017 figures are not yet available), the first time there has been such a two-year decline since 1963. The CDC estimates that “direct health care costs, lost productivity and costs to the criminal justice system” total $78.5 billion a year. Estimates of total costs stemming from the opioid epidemic, including the economic value of lives lost, have topped $500 billion a year nationally.
At the end of January, Dan Polster, US District Court judge, held a conference with plaintiffs and defendants of multiple lawsuits in his Cleveland courtroom. Three attendees, speaking anonymously to Bloomberg, indicated that, “The judge has said he wants a deal that goes further than money to also address business practices and the roots of the crisis.” Among those who spoke at the conference were a number of states’ attorneys general, including Ohio’s Mike DeWine, Alabama’s Steve Marshall, Tennessee’s Herbert Slatery, and Kentucky’s Andy Beshear. Drugmaker representatives, including ones from Purdue Pharma, spoke as well; Purdue’s representatives reportedly said that if there is to be a settlement, the firm wants all industry participants, not just named defendants like Purdue, to contribute to the settlement fund.
To date, although seven family members have served on the firm’s board of directors (one of whom—Raymond’s widow Beverly, age 93—recently stepped off the board), the Sacklers are not named defendants in any lawsuits.