December 7, 2011; Source: Aiken Standard | Jacquie Berglund of Minnesota runs a beer company with a difference. No, it’s not the quality of the brew that distinguishes it— she readily admits it’s a “middle of the road gateway beer.” Instead, it is the fact that the company’s profits all go to charity and in particular are aimed at addressing hunger. So far the company has reportedly passed along $220,000 to charities since 2000, when it was founded. Though Berglund does have a few employees, she says that most of the work is done by volunteers. As reported in the Aiken: “Among the many things she loves to do—go to happy hour, hang out in the woods, figure out ways to create community wealth.”
Berglund believes in a sound business plan, and part of her expressed philosophy is, “If you’re trying to save the world and your beer is crap, it’s not going to work.”
Sign up for our free newsletter
Subscribe to the NPQ newsletter to have our top stories delivered directly to your inbox.
Without knowing the whole financial picture, it’s hard for NPQ to judge the value of this particular model. Is the company a nonprofit? There is mention of a refurbished mansion as its headquarters . . . but apparently Berglund has many fans.—Ruth McCambridge