June 10, 2013; N.Y. Daily News
Using an advertising concept that saw success in Milwaukee, the Chicago Department of Public Health has plastered ads in the Windy City’s buses and trains that are headlined “Unexpected?” and show teen boys with bulging bellies. They look upset as you or I might be with an unexpected pregnancy.
It’s part of a city campaign to reduce teenage pregnancy. The campaign in Milwaukee was credited with a 10% reduction in teen pregnancies, though we do not know how that figure was calculated.