Teen Pregnancy Rate among Young Boys Shocking!

Ruth McCambridge

June 12, 2013

June 10, 2013; N.Y. Daily News

Using an advertising concept that saw success in Milwaukee, the Chicago Department of Public Health has plastered ads in the Windy City’s buses and trains that are headlined “Unexpected?” and show teen boys with bulging bellies. They look upset as you or I might be with an unexpected pregnancy.

It’s part of a city campaign to reduce teenage pregnancy. The campaign in Milwaukee was credited with a 10% reduction in teen pregnancies, though we do not know how that figure was calculated.

Here are two excellent articles that discuss the strategies of social marketing – one on visual images and one more generally on social marketing strategy.—Ruth McCambridge

About the author

Ruth McCambridge

Ruth is Editor Emerita of the Nonprofit Quarterly. Her background includes forty-five years of experience in nonprofits, primarily in organizations that mix grassroots community work with policy change. Beginning in the mid-1980s, Ruth spent a decade at the Boston Foundation, developing and implementing capacity building programs and advocating for grantmaking attention to constituent involvement.

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